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BELIFT LAB is suing Min Hee-jin for 2 billion won over allegations of copying NewJeans, with the trial set for January 2025.

BELIFT LAB is suing Min Hee-jin for 2 billion won over allegations of copying NewJeans, with the trial set for January 2025.

November/18/2024 11:07

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BELIFT LAB, the agency of ILLIT, is entering into a lawsuit of 2 billion won (about 220 million yen) against Min Hee-jin, the former CEO of ADOR, which is the agency of NewJeans, and currently an internal director. According to the legal community on the 18th, the first trial for the damages lawsuit filed by BELIFT LAB against former CEO Min Hee-jin is scheduled to take place at the Western District Court of Seoul on January 10, 2025. Prior to this, former CEO Min Hee-jin claimed in April of this year that 'ILLIT is copying NewJeans in all areas of entertainment activities, including hair, makeup, costumes, choreography, photography, video, and event appearances.' In response, BELIFT LAB argued that Min Hee-jin's claims have no basis from the time of her initial allegations to the present, and that the assertion that ILLIT plagiarized NewJeans' planning proposals is also untrue. On October 24, during a comprehensive national audit of the Culture, Sports and Tourism Committee of the National Assembly, BELIFT LAB's Kim Tae-ho, who attended as a witness, again denied the plagiarism allegations. At that time, Kim Tae-ho stated, 'This is not true. As the representative, I would like to say that we have filed civil and criminal lawsuits against former CEO Min Hee-jin, who raised this issue,' and added, 'We are waiting for the judgment of the judiciary. We intend to prove through the court that this is not true by complying with the relevant procedures.' - ILLIT's agency representative denies NewJeans plagiarism allegations during national audit... also mentions HYBE's CD push-selling allegations - ADOR's former CEO Min Hee-jin reportedly notified HYBE of exercising put options worth about 2.9 billion yen.

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