IVE’s Rei attended LUNA’s Shibuya popup event, praised the new Cloud Layer line, shared her makeup tips, and charmed fans with her pouch reveal.
November/6/2026 18:07
Rei of IVE, who serves as the global ambassador for the popular Korean cosmetics brand LUNA, appeared on stage at the commemorative event for the brand’s pop-up store held in Shibuya. Rei, who appeared at the venue that day in a dazzling pure white mini dress, spoke at length about the appeal of the new products, her usual makeup techniques, and even the contents of her personal pouch, captivating the venue with her glamorous smile. Regarding this event, Rei said, “I am truly happy to be able to come to Japan, and to an event for my beloved LUNA.” When asked about how the newly released “Cloud Layer” line feels to use, she praised it, saying, “Even when you apply it in layers and build it up, it does not become thick, and it finishes very thinly. I thought it was really amazing that you can adjust it to the intensity you like, yet it still finishes naturally.” In the middle of the talk, the topic turned to the “colors Rei actually uses,” which everyone is curious about. “Actually, I wanted to show everyone the contents of my pouch, so I brought it with me!” she said, and unexpectedly revealed her personal pouch. The first item she took out of the pouch was No. 00 of the “Cloud Tint.” “First, I correct the redness and tone of my lips with No. 00, and then I layer on No. 07 little by little. By doing that, I can create the natural beauty of a soft, natural, Korean-style ‘molmol makeup,’” she explained, sharing her special technique. Furthermore, while Rei searched through the contents of the pouch saying, “And one more thing...,” she then said with a shy smile, “Ah! I forgot to bring it! Sorry, I will definitely introduce it to everyone later!” This unexpected, playful, and adorable mishap wrapped the entire venue in warm smiles and a relaxed atmosphere. At the end, she also sent a message to Japanese fans. “With the ‘LUNA Cloud Layer’ line, various styles can be beautifully achieved. There is also a rich variety of colors, so I think that people of any skin concern or skin tone can find a makeup look they like that suits them. Please do come to the pop-up store and try it for yourselves,” she said, bringing the event to a close.
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