K-pop group IVE releases "Fashion" as a campaign song for App Store, ahead of their 4th EP "LUCID DREAM" in Japan.
April/3/2026 13:38
In 2021, IVE debuted in Korea, and their popularity has continued to expand globally. Today, they released the song "Fashion" from their 4th EP in Japan, "LUCID DREAM," as a pre-release for the App Store campaign song "Any Step, with App Store." "Fashion" is a song that embodies IVE's essence, encouraging listeners to take a step forward to meet new days and themselves with a positive mindset. Starting March 30, it will be promoted through TV and digital ads, with member Rei participating in the narration of the message "Any Step, with App Store." To celebrate the pre-release of the Japanese 4th EP "LUCID DREAM," a distribution campaign has begun where fans can receive signed solo photos of the members and original wallpaper images through participating services. Currently, IVE has started their second world tour "SHOW WHAT I AM" in Korea, with performances scheduled in Japan at Kyocera Dome Osaka on April 18 and 19. Their 4th Japanese EP continues to attract attention from around the world.
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On the morning of the 3rd, IVE departed from Incheon International Airport to Malaysia for their world tour 'IVE WORLD TOUR ‘SHOW WHAT I AM'. They will also release their 4th EP 'LUCID DREAM' on May 27, with artist photos and track details revealed. Additionally, they covered Girls' Generation's 'Genie' and surprised fans with an encore appearance on a 360-degree stage.
Wonyoung from IVE has been appointed as the ambassador for MIUMIU Beauty. The brand revealed her selection alongside a photoshoot that highlights her unique style, combining classic and trendy elements. Wonyoung is recognized as a leading icon of her generation, embodying modern femininity and individuality, and will represent MIUMIU's identity through her work. IVE is set to embark on their second world tour, connecting with fans globally.
On the morning of the 1st, Wonyoung from IVE attended the opening event for the ROLAROLA flagship store in Seoul's Jongno District. Additionally, she has been appointed as the local ambassador for Kérastase in Japan, with an image movie set to be released on April 1. A cute photo of her with a baby model has also captured attention.
Kérastase is hosting a pop-up event, 'ENTER THE WORLD OF GLOSS', from April 8-14 in Tokyo to celebrate the launch of 'Gloss Absolu' and the appointment of IVE's Wonyoung as a local ambassador. Attendees can experience the full product line, exclusive workshops, and special giveaways.
IVE will release their 4th EP 'LUCID DREAM' on May 27. The EP includes original songs like 'Fashion', which is the campaign song for App Store. A pre-release of 'Fashion' will be available on April 3. The EP will have various editions and includes a special event for buyers.
On the afternoon of the 29th, IVE arrived in Korea through Incheon International Airport after finishing their overseas schedule. Wonyoung was noted for her cute expression, possibly while bleaching her eyebrows, as behind-the-scenes photos were released. Additionally, there is a video of IVE departing for their overseas schedule.
Wonyoung of IVE highlighted her adorable charm during a gravure photoshoot, sharing multiple photos on Instagram. She showcased a range of outfits, from a blue-toned top with a white lace skirt to a white sleeveless dress, proving her status as a 'gravure master.' Her playful expressions and perfect body line, including her long neck and sharp shoulders, captivated fans.
Kérastase has appointed IVE's Wonyoung as its local ambassador in Japan starting April 2026. To celebrate, they will release a promotional video for the new 'Gloss Absolu' series, which addresses common hair issues. Wonyoung expresses excitement about sharing Kérastase's beauty philosophy with Japanese fans.
On the afternoon of the 23rd, IVE departed from Incheon International Airport for an overseas schedule. They performed a cover of Girls' Generation's 'Genie' and made a surprise appearance during the encore, captivating fans with their first 360-degree stage. Additionally, Wonyoung was announced as the face of the Tommy Jeans Spring 2026 campaign, showcasing her exceptional style.
Tommy Hilfiger announces IVE's Wonyoung as the face of its Spring 2026 campaign for Tommy Jeans. Captured in a relaxed music studio, she embodies optimism and creativity, showcasing reimagined classic items. The campaign highlights a connection to culture and self-expression, inviting a new generation into a vibrant world of style.
