
In 2021, IVE debuted in Korea, and their popularity has continued to expand globally. Today, they released the song "Fashion" from their 4th EP in Japan, "LUCID DREAM," as a pre-release for the App Store campaign song "Any Step, with App Store." "Fashion" is a song that embodies IVE's essence, encouraging listeners to take a step forward to meet new days and themselves with a positive mindset. Starting March 30, it will be promoted through TV and digital ads, with member Rei participating in the narration of the message "Any Step, with App Store." To celebrate the pre-release of the Japanese 4th EP "LUCID DREAM," a distribution campaign has begun where fans can receive signed solo photos of the members and original wallpaper images through participating services. Currently, IVE has started their second world tour "SHOW WHAT I AM" in Korea, with performances scheduled in Japan at Kyocera Dome Osaka on April 18 and 19. Their 4th Japanese EP continues to attract attention from around the world.
Kérastase unveiled new visuals of IVE’s Wonyoung, its Japan local ambassador, to mark the launch of holiday coffrets and new Gloss Absolu products. The campaign highlights elegant, glossy hair and includes limited-edition sets for gifting or self-reward, with prices and release details announced.
Popular color contact lens brand rom'u has launched its long-awaited 1-month series, alongside a romantic new visual featuring IVE's Rei. The new lineup includes three designs and six colors inspired by the Milky Way, moonlight, and starlight, combining natural everyday wear with a glamorous sparkle.
IVE’s Wonyoung has unveiled a winter fashion pictorial. In the photos released on October 20, she wears fluffy fur and warm, heavy outerwear ahead of the full winter season, revealing not only her cute image but also a pure, cool charm. IVE will release the mini album "Looks Can Kill" on the 26th.
2026 MAMA AWARDS has released its main teaser, announcing a massive, time-and-space-spanning festival under the concept “A MUSIC INTERSTELLAR.” The show will feature all-generation K-pop collaborations and iconic stages, with innovative 360-degree production at Kyocera Dome Osaka. The event runs November 20-21, with MAMA FAN FESTA starting November 9.
IVE will release their new mini album “Looks Can Kill” on October 26. The title track and music video were released in advance on October 19. The album features six songs and presents an electronic dance-pop sound, a hero-themed music video, and a story about IVE inspiring dreams and courage.
STARSHIP Entertainment has purchased additional real estate worth 81 billion won in total to expand its headquarters. It approved buying land and a building for 22 billion won and plans to acquire the property next January for business facilities. The company is expanding in Seoul’s Cheongdam-dong area.
IVE has released the final concept photos for its new mini album, Looks Can Kill. STARSHIP Entertainment shared the full set of “Hero Comics” version images through IVE’s official social media, featuring unique hero characters that blend each member’s symbol color and logo with their individual charm. The title track will be pre-released on the 19th, and the mini album will be released on the 26th with six songs in total, including Looks Can Kill, Mirror Mirror, SNAKESKIN, CRUMBS, Girls Girls Girls, and Glow Motion.
Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.
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