
In 2021, IVE debuted in Korea, and their popularity has continued to expand globally. Today, they released the song "Fashion" from their 4th EP in Japan, "LUCID DREAM," as a pre-release for the App Store campaign song "Any Step, with App Store." "Fashion" is a song that embodies IVE's essence, encouraging listeners to take a step forward to meet new days and themselves with a positive mindset. Starting March 30, it will be promoted through TV and digital ads, with member Rei participating in the narration of the message "Any Step, with App Store." To celebrate the pre-release of the Japanese 4th EP "LUCID DREAM," a distribution campaign has begun where fans can receive signed solo photos of the members and original wallpaper images through participating services. Currently, IVE has started their second world tour "SHOW WHAT I AM" in Korea, with performances scheduled in Japan at Kyocera Dome Osaka on April 18 and 19. Their 4th Japanese EP continues to attract attention from around the world.
The Miu Miu Jazz Club Tokyo event on May 13, 2026, celebrated Japan's unique jazz café culture with live performances and celebrity guests. The event featured a cocktail reception at the newly renovated Miu Miu Ginza, followed by performances at Dance Hall Shinseiki and Tokyo Kinema Club, showcasing the spirit of jazz and creative exchanges among attendees.
On the morning of the 13th, IVE's Wonyoung departed for Japan via Gimpo International Airport for overseas schedules. She shared adorable photos with Park Bo-gum, highlighting their matching poses, and also released behind-the-scenes footage from her Osaka performance, featuring a fun challenge video that has gained attention.
On the afternoon of the 12th, a photo wall event for Bulgari's ECLETTICA high jewelry was held at the Walkerhill Hotel in Seoul, attended by celebrities like Lee Byung-hun, Lee Min-jung, IVE's Wonyoung, Byung Woo-seok, Kim Ji-won, and Cha Jun-hwan. The article notes that Lee Byung-hun's mother praised his wife, and IVE's agency warned against malicious posts.
IVE, through STARSHIP Entertainment, has announced robust legal measures against malicious posts targeting members, including defamation, harassment, and invasion of privacy. They have filed complaints based on evidence from various platforms and will pursue strict legal action without exceptions. The group is set to perform in Macao soon.
Rei from IVE is set to appear remotely on TBS's variety show 'Nichiyoubi no Hatsumimi Gaku' on May 17. She will discuss her journey as the only Japanese member of the group, and a surprise message from her mother moved her to tears. IVE recently held their first concert at Kyocera Dome Osaka and will release their 4th EP 'LUCID DREAM' on May 27.
On the afternoon of the 8th, IVE departed for Singapore via Incheon International Airport for their 'IVE WORLD TOUR IN SINGAPORE.' They celebrated Children's Day by sharing childhood photos, which garnered attention for their adorable appearances. Additionally, IVE's Iso made a cute appearance in a uniform at a ceremonial first pitch event.
On the afternoon of the 7th, at Seoul's Jamsil Stadium, IVE's Iso threw the first pitch during the KBO League game between LG Twins and Doosan Bears. She transformed into a spring goddess, displaying doll-like visuals in a gravure shoot, and IVE celebrated Children's Day by sharing adorable childhood photos, which garnered attention.
On the afternoon of the 7th, IVE's Liz attended the opening event for the sports brand K-SWISS in the Seongdong District of Seoul. The event featured various celebrities, including TXT's Soobin and Taehyun, who are part of the OST lineup for the new drama 'Today, It Sold Out Again.' Additionally, IVE's Rei and Liz were seen at a VALENTINO event, showcasing their presence in the fashion scene.
On Children's Day, IVE shared childhood photos of its members, highlighting their cute poses and smiles. Wonyoung, Yujin, and others displayed their charming visuals, with Wonyoung's smile unchanged from her youth. Fans reacted enthusiastically to these nostalgic images shared on IVE's official account.
Yujin from IVE appears on the digital cover of VOGUE KOREA, modeling Lacoste's Spring/Summer 2026 collection. She embodies the brand's classic sporty charm with layered styles and oversized suits, reflecting a modern interpretation of tennis aesthetics. This collaboration highlights the synergy between Yujin and Lacoste. Meanwhile, IVE successfully concluded their fan concert and is set to embark on their second world tour, 'SHOW WHAT I AM,' starting in Kuala Lumpur.
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