IVE releases "SUMMER FESTA" in collaboration with Pepsi for the "2024 Pepsi Campaign," showcasing their confident and refreshing music.
June/28/2024 18:38
IVE performed a collaboration song with Pepsi. Pepsi and STARSHIP Entertainment released IVE's new song "SUMMER FESTA" as part of the "2024 Pepsi Campaign" through various music streaming sites at 6:00 PM on the 28th, along with the music video. "SUMMER FESTA" is a disco pop genre number with a modern atmosphere of vocals, funky guitar, and groovy bass sound pulling the song along. The song is charming with a refreshing lightness perfect for summer, featuring a simple but rhythmic beat and the voices of various members. They are loved by fans worldwide for their confident music with a sense of self-assurance and agency in love. Through messages like "Act honestly as you wish," "Always enjoy the challenge," and "Seize the chance with your own hands," the new song showcases IVE's proactive confidence and dignified presence. IVE participated in the Pepsi campaign with all members last year, with individual members participating in previous years. Their collaboration song "I WANT" from the "2023 Pepsi Campaign" released last year continues to be popular, dominating various music streaming charts even after almost a year. In 2024, IVE, who will collaborate with Pepsi again as a complete group, is widely spreading the refreshing sensation of the product with their dignified energy. It is worth noting how they will shake off the heat with their new sensibility and performance as they announce the return of the "Summer Queens" who will dominate the summer music industry through "SUMMER FESTA."
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