Cloudemotion, a Korean fashion brand, launches its first overseas expansion on the Asian platform '60%,' targeting young women.
December/17/2025 16:00
The Korean fashion brand 'Cloudemotion' starts its first overseas expansion on the Asian fashion platform '60%.' 'Cloudemotion' is a women's fashion brand that was born in Korea in 2020. Based on a girly mood, it develops a unique selection line and distinctive design items, gaining support mainly from women in their early to late 20s. It continues to propose styles that provide a subtle sense of exhilaration in daily life, perceiving fashion not just as clothing but as art for self-expression. As this worldview and high-quality designs gain support, its style has expanded to fashion-sensitive groups, and it has also attracted attention as K-POP idols like IVE's Wonyoung, Yujin, and Lee Seo, and LE SSERAFIM's Hong Yunjin have worn its items.
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On the afternoon of the 4th, IVE arrived in Korea via Incheon International Airport after finishing their overseas schedule. This article is based on local media coverage. Please note that there may be variations in the photos. Additionally, IVE has signed a 4-year exclusive contract with Papa John's, launching various campaigns starting with a New Year commercial.
On the morning of the 3rd, IVE departed through Incheon International Airport for an overseas schedule. The MBC Song Festival will feature a medley of nostalgic songs and popular artists. Additionally, IVE's Wonyoung shared an adorable photo with a baby model, capturing everyone's attention.
Wonyoung from IVE recently updated her Instagram with photos featuring her charm alongside baby models at an ad shoot. IVE has achieved remarkable success with their last two mini-albums, 'IVE EMPATHY' and 'IVE SECRET,' both surpassing one million sales, marking a total of seven consecutive million-seller albums since their debut.
The 2025 MBC歌謡大祭典 opened the New Year with top K-POP artists showcasing diverse performances and collaborations. Highlights included ATEEZ's impactful start, special stages featuring ILLIT and TOMORROW X TOGETHER, and a nostalgic medley celebrating the show's 20th anniversary, culminating in a grand finale with all performers singing together.
On the morning of the 30th, IVE departed from Gimpo International Airport to Japan to appear on 'CDTV Live! New Year's Countdown Fes,' which will be broadcast on TBS on December 31, 2025, starting at 11:45 PM for 5 hours and 15 minutes. The event will feature 76 artists, including IVE, who will also make a surprise announcement at the '2025 SBS Song Festival' in cute Santa outfits.
YouTube has released its rankings of popular songs and creators in Korea for 2023, showcasing K-POP hits and a variety of creators from celebrities to AI characters. Notable songs include 'Soda Pop' and 'Golden.' The platform continues to connect new artists with listeners, reflecting the growing influence of K-contents like 'Squid Game.'
On MBC's show, K.will revealed albums gifted by juniors, including a heartfelt note from IVE's Wonyoung. The episode featured humorous interactions with Jung Hyun-moo and insights from K.will's manager about his maximalist tendencies, showcasing a warm camaraderie among artists.
IVE delivered a stunning performance at the 2025 SBS Song Festival, showcasing 'FLU' and a special Christmas version of 'REBEL HEART.' Dressed in festive Santa outfits, they captivated the audience with their enchanting visuals and powerful performances. MC Yujin also impressed with her hosting skills, hinting at exciting news for IVE's upcoming activities.
BTS, Im Young-woong, and IVE ranked as the top three in December's singer brand reputation. The analysis showed a 15.89% decrease in big data compared to November. BTS maintained the top spot, while Im Young-woong and IVE followed. The study analyzed consumer behavior and brand communication values.
