Sana from TWICE celebrates the 25th anniversary of Haagen-Dazs Crispy Sandwich, sharing her love for the ice cream and creating a new flavor.
April/30/2026 16:09
Haagen-Dazs Japan Crispy Sandwich celebrates its 25th anniversary! Today, a PR event was held at a certain location in Tokyo, attended by Sana from TWICE, who is currently active as a CM model for Haagen-Dazs Japan. [PHOTO] TWICE's Sana, with her adorable 'head tilt' pose, melted the venue... At the Haagen-Dazs PR event, Sana appeared in a light, pure white dress and said, 'Congratulations on the 25th anniversary,' celebrating the long-selling product, 'It's my favorite ice cream, and it's like a reward for both me and everyone.' She smiled shyly at the MC's words, 'It feels like the Haagen-Dazs fairy has descended.' TWICE, to which Sana belongs, will hold additional performances of their world tour 'TWICE <THIS IS FOR> WORLD TOUR IN JAPAN' at MUFG Stadium (National Stadium) on April 25, 26, and 28. Reflecting on the past, she revealed, 'We received a lot of Crispy Sandwiches from Haagen-Dazs as snacks, and we enjoyed them deliciously with the staff and all the members. Thank you.' In the middle of the event, she experienced a digital content called 'My Special Crispy Sandwich Shop,' where she could combine her favorite flavors to create an original product. While seriously contemplating, Sana completed a combination of Earl Grey ice cream with raspberry coating and caramel-flavored wafers, naming it 'Raspberry Mood.' The MC expressed a desire for the combination to be commercialized. While thinking of original flavors, she adorably tilted her head, exciting the venue. Furthermore, a quiz corner related to 'Crispy Sandwich' was also held. When it was announced that the 'Crispy Sandwich' The Green Tea flavor could be tasted on the spot as a prize, she happily took a bite, saying, 'Is it okay to receive such a reward while working?' with a melting smile. Finally, Sana commented, 'The quiz was really fun, and I felt like I learned a lot about the history of Crispy Sandwich while doing the quiz, so I was very happy. Once again, congratulations on the 25th anniversary.' She expressed her hope that the brand would continue to deliver happiness and rewards to everyone, and that she would also like to receive many rewards in the future before leaving the venue. Haagen-Dazs Japan announced that they will also implement a SNS-linked project 'Crispy Sandwich Surprise' in the future. Together with Sana, they plan to continue promoting the newly revamped 'Crispy Sandwich.'
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At the 25th anniversary of Haagen-Dazs Crispy Sandwich, TWICE's Sana celebrated the occasion, expressing her love for the ice cream. The event featured a digital creation activity for original Crispy Sandwiches and a quiz with prizes. Haagen-Dazs Japan announced future SNS projects to promote the updated Crispy Sandwich with Sana.
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