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IVE reveals the concept for their upcoming album 'IVE SECRET' with a unique poster featuring 'EVIL CUPID' and intriguing details.

IVE reveals the concept for their upcoming album 'IVE SECRET' with a unique poster featuring 'EVIL CUPID' and intriguing details.

August/14/2025 15:07

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IVE, ahead of their comeback on the 25th, hinted at the concept of their new album. On the 13th, their agency STARSHIP Entertainment revealed a poster titled 'SECRET' that incorporates the concept of IVE's 4th mini-album 'IVE SECRET' through their official SNS. The released poster features 'EVIL CUPID', which is not a traditional cupid that connects others, but rather aims arrows only for itself, representing IVE's unique proactive message of defining one's own choices and future. Additionally, the poster contains five sharp details such as horns, arrows, and tails, adding to the enjoyment of viewing it. This symbolizes the presence and roles of each member, stimulating curiosity. This creatively designed poster was produced in collaboration with street artist Doezy, who expresses messages about social issues through various forms of street art and has collaborated with global brands like COACH and BALENCIAGA. Doezy's distinctive design is directly reflected in the 'SECRET' poster, receiving acclaim from global fans. IVE will release their 4th mini-album 'IVE SECRET' on the 25th at 6 PM through various music streaming sites.

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