SEVENTEEN appointed UNESCO Youth Ambassadors, pledging to support global youth with $1 million donation and "Global Youth Grant Scheme."

Hoshi and Woozi of SEVENTEEN celebrated a successful fan concert with over 100,000 CARATs, performing for three hours and expressing heartfelt gratitude. The concert featured popular songs and a new track, with fans from 60 countries joining online. They promised to return as a more evolved SEVENTEEN, cherishing the memories created with their fans.

In September, Japanese audiences can enjoy the premiere of EXO's Xiumin in 'Ho Shokudo' and Jinyoung in 'Suspicious Girlfriend.' The month also features SUPER JUNIOR's concert and SEVENTEEN's documentary. 'Ho Shokudo' is a romantic comedy about a time-traveling chef, while 'Suspicious Girlfriend' follows a woman who becomes young again to pursue her dreams.

On the afternoon of the 25th, SEVENTEEN's Jun and NCT's Jungwoo arrived in Korea via Incheon International Airport after their schedules in Macau. Jun will play a villain in the Chinese film 'Capturing the Wind,' with stills released and group love discussed at the screening. Jungwoo is set to release a special album titled 'Lucid' in China on May 5.

The 2025 K-WORLD DREAM AWARDS took place in Seoul, gathering thousands of K-POP fans. Stray Kids and IVE won the Best Artist award, while TOMORROW X TOGETHER achieved three awards. Artists expressed gratitude and excitement for their upcoming projects, showcasing the vibrant K-POP community.

Lee Jae-sang, CEO of HYBE, has been selected as a professional member of the Recording Academy, joining BTS and Bang Si-hyuk. The Academy, which oversees the Grammy Awards, recognizes industry professionals. Lee has played a pivotal role in expanding K-POP's global reach and leads HYBE's growth strategy, 'HYBE 2.0.'

On the morning of the 21st, SEVENTEEN left for China via Gimpo Business Aviation Center for overseas schedules. They also announced a Japan tour after about a year, with 10 performances in 4 cities, and donated approximately 37 million yen on World Youth Day to support all those pursuing their dreams.

UNOVE, a Korean personal care brand, introduces its new frizz control products, Hair Milk and Hair Stick, on August 31. The Hair Milk is a milk-type treatment that addresses heat damage, while the Hair Stick offers a strong hold for flyaways. SEVENTEEN's Mingyu promotes the products, showcasing a chic new visual.

The Korean headwear brand SROW, based on the concept 'your pace, your way,' is launching in Japan for the first time. The brand gained attention as SEVENTEEN members wore its caps at airports. SROW caps will be available at Daimaru Umeda from August 20 to August 26, priced at 4,994 yen.

On the 16th, a KBO League game between the Doosan Bears and KIA Tigers took place at Jamsil Stadium, featuring CRUSH as the first pitch thrower. BTS members Jungkook and RM, along with aespa and BLACKPINK, contributed donations to aid victims of wildfires in Korea. Additionally, SEVENTEEN won the Album of the Year award at the Golden Disc Awards for the second consecutive year, achieving a double crown.

Joshua from SEVENTEEN has collaborated with American singer-songwriter Dylan Matthew on the acoustic version of 'Love Is Gone'. Released on the 15th, the ballad expresses the feelings of loss and features Joshua's beautiful voice harmonizing with Matthew's calm vocals. Joshua expressed surprise at their vocal synergy and hopes the song brings comfort to listeners. The original track was released by SLANDER in 2019 and remains popular online.