BTS reveals 'THE CITY ARIRANG SEOUL' program, a city-wide celebration in Seoul from March 20 to April 19, featuring various events.
March/16/2026 11:42Related Groups & Members
BTS (Bangtan Sonyeondan) colors all of Seoul in a festive mood. Today (16th), BTS released details of the program 'BTS THE CITY ARIRANG SEOUL'. 'THE CITY SEOUL' is an urban project that will take place from the 20th to April 19th throughout the city center. Participants in the program will enjoy fun that can only be felt in specific spaces at certain times, experiencing 'the rarity of experience'. On March 20, when the new album 'ARIRANG' is released, large-scale events will unfold. Media facades will start at 7 PM at Sungnyemun and Namsan Seoul Tower. The sky over Toksu Island Han River Park will shine with a drone light show for about 15 minutes starting at 8:30 PM. Gwanghwamun Square, where 'BTS THE COMEBACK LIVE | ARIRANG' will be held, will also be enveloped in a festive mood. From 7 PM on the 20th until midnight on the 21st, large outdoor electronic billboards set up in the square will broadcast BTS comeback-related content. A music light show will be held at Dongdaemun Design Plaza and Banpo Bridge's Moonlight Rainbow Fountain. Dongdaemun Design Plaza will operate from March 20 to April 12, while Banpo Bridge will host events on March 21-22, offering romance to visitors. Additionally, at locations like Yeouido, Dongdaemun Design Plaza, and New World Square where 'THE CITY' program will be held, visitors can participate in a stamp rally mission. It is expected to be an opportunity to explore all of Seoul while enjoying the fun of collecting stamps. From March 20-22, Yeouido Han River Park Event Square will transform into a space filled with music. A 'Love Song Lounge' will be operated to share and enjoy music, particularly in connection with the global campaign for the new album 'WHAT IS YOUR LOVE SONG?', which is expected to attract significant interest from fans. Visitors can enjoy experiential content mediated by songs, busking, and photo zones. From April 6-12, Exhibition Hall 1 at Dongdaemun Design Plaza will be decorated as 'DDP ARMY (fan name) Garden'. From April 6-19, areas like Cheonggyecheon and Yongsan Station will attract citizens with the 'Love Quarter' program. Media productions will materialize the messages of BTS's new album through light and images against the backdrop of stone walls, stairs, and street trees. In addition, programs in collaboration with mobility, accommodation, finance, and F&B sectors will be showcased. This aims to improve the convenience of movement for visitors and expand opportunities to experience 'THE CITY' in daily life. Collaboration with new business sectors is expected to provide evolved experiences and fun compared to the existing 'THE CITY'. Detailed schedules and program information for 'THE CITY SEOUL' can be checked on BTS's Weverse channel and official website. Some programs will be conducted on a reservation basis. 'BTS THE CITY ARIRANG' is planned to be sequentially developed in major cities around the world starting from Seoul.
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