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Gucci presented its 2027 Spring/Summer collection, The Store Show, debuting Demna’s first vision for the brand in a shop-like space.

Gucci presented its 2027 Spring/Summer collection, The Store Show, debuting Demna’s first vision for the brand in a shop-like space.

September/26/2026 18:14

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“GUCCI” announced its 2027 Spring/Summer collection, “The Store Show,” on Friday, September 25, 2026, at 2:00 p.m. (local time). “The Store Show” is a collection that, based on all the experience cultivated since artistic director Demna joined “GUCCI,” expresses for the first time his vision for the brand. The stage was a space conceived as a shop space. Here, the future aesthetics that will shape future “GUCCI” shops were presented in advance. From Japan, COCONA of XG, who serves as a brand ambassador, participated wearing a look presented in the 2027 Cruise collection “GucciCore,” in which the web stripe symbolizing “GUCCI” stood out. Furthermore, celebrities from various countries, including Cardi B, Jannik Sinner, Aryna Sabalenka, Romeo Beckham, Park Gyu-young, Hwang In-youp, PP Krit, and YAMATO, added glamour to the venue.

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