RIIZE illuminated the Empire State Building orange, symbolizing their rise and mission to connect through music during their NY tour.
October/31/2025 18:10Related Groups & Members
RIIZE dyed the Empire State Building in New York, USA, orange, symbolizing the group. On the 29th (local time), they visited the landmark Empire State Building in New York and participated in a lighting ceremony held before their first world tour 'RIIZING LOUD' New York performance, attracting attention. On this day, RIIZE said, 'Like our group name, we have always been striving to rise, and the color representing the group reminds us of the sunrise. This building has long symbolized hope and inspiration for many people, so standing here makes us feel like our dreams are becoming bigger and clearer.' They further stated, 'As artists, we strongly believe in the healing power of music, and we feel honored to participate in the beautiful mission of connecting and comforting people through music. We will take today's moment as inspiration and convey meaningful messages through our music,' drawing attention from local media present. To promote their first world tour, RIIZE also made a surprise visit to a special pop-up store held on Broadway in New York, exploring the venue and communicating closely with fans, steadily expanding their reach to music fans worldwide.
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