IVE’s Rei is named global ambassador for AGE20’S, with new visuals and major campaigns planned to promote its skin-first makeup.
August/19/2026 16:25
Rei of the six-member girl group IVE, which originated in Korea, has been appointed as the new ambassador for AGE20'S, the No. 1 brand in Korean foundations for 11 consecutive years. To commemorate Rei’s appointment as AGE20'S global ambassador, new visuals for “IVE REI × AGE20'S” have been unveiled. AGE20'S is a Korean makeup brand that supports each person in expressing their own beauty through “skin-first makeup,” which puts the skin first. This time, AGE20'S appointed Rei of IVE as its global ambassador in order to deliver the brand’s unique value of “skin-first makeup” to more people and expand the brand’s new possibilities. Together with Rei, who enjoys high popularity globally and is supported by a wide range of generations for her trendy sensibility and her own style, the brand will communicate the worldview of AGE20'S: cherishing the skin while freely enjoying one’s own beauty. In addition, from the second half of 2026, starting with the release of brand films and new visuals featuring Rei, large-scale outdoor advertising is also planned in major areas of Seoul, Korea, such as Gangnam, Seongsu, and Hongdae, as well as inside subway stations. Furthermore, through various campaigns, including the holding of pop-up stores, the brand will deliver the new appeal of AGE20'S. Going forward, Rei will appear as AGE20'S’ beauty icon in various collection visuals, which will be released sequentially on the official online shop and official SNS as well. Also, around August 2026, AGE20'S promotional movies featuring Rei and comment videos about her appointment are scheduled to be released. Attention is being drawn to the new brand worldview woven by Rei and AGE20'S. ◆Comment from the person in charge of the AGE20'S brand We are very pleased to be able to unveil a new brand image that AGE20'S aims for together with Rei of IVE, who enjoys high popularity globally and has a trendy sensibility. Going forward, through various contents produced together with Rei and campaigns that cross both online and offline, we will deliver the value of AGE20'S’ unique “skin-first makeup” to more people. In addition, while broadening points of contact with new customers, including younger generations, we will aim to become a makeup brand loved globally beyond Korea.
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