The pop-up store of the liquor brand "IGIN" (アイギン), for which BTS (防弾少年団) member Jin serves as ambassador, will be held for five days from October 15 (Wednesday) to 19 (Sunday), 2025, at "OPEN BASE SHIBUYA" in Shibuya, Tokyo. The brand landed in Japan in July 2025. The canned type "APPLE TONIC," sold at Lawson nationwide in late August, sold out immediately in various locations, causing a big stir. This autumn, the pop-up store, which gained popularity in Korea, will finally debut in Japan. The venue, "OPEN BASE SHIBUYA," is located between Shibuya PARCO and Hands Shibuya. A special space that fuses the pop of "IGIN" with Japanese culture will open here. Upon passing through the pop and Japanese modern entrance, visitors will be welcomed by a large LED panel of Jin, a photo booth, and a tasting bar where they can actually enjoy the products (tasting and sales of alcohol are not conducted for those under 20 years old). On a separate floor, there will be a shopping area where visitors can actually handle popular merchandise from the Korean pop-up, as well as new items. The brand's representative item, "IGIN APPLE GIN," has repeatedly sold out instantly, including about 2,000 bottles sold out in just one minute during the first online sale after the brand's launch in Japan. To commemorate this pop-up, a Japan-exclusive label "IGIN APPLE GIN JAPAN Edition" will be released. The eye-catching matte black bottle features a pop and unique illustration inspired by Japan. With each purchase, a photo card set including the first visual image of the gin will be given as a bonus. By hanging the chain-attached photo card around the neck of the limited bottle, it feels like toasting with gin and "IGIN." The sale will be limited in quantity, and after the venue sale, it is also planned to be available at the official online store and nationwide at Aeon. Please also pay attention to the latest news that will be released sequentially. Additionally, more than ten new items, including popular rock glasses, acrylic coasters, and acrylic stirrers from the Korean pop-up, will be introduced. Notably, there will be collaborative apparel with the popular casual wear brand "WACKY WILLY" from Korea. With playful designs, fans can enjoy the world of "IGIN" as fashion. Other diverse items, such as tattoo stickers and neck straps for events, as well as everyday useful hair bands and ballpoint pens, will be prepared. We hope you enjoy "IGIN" closely with your favorite items. Furthermore, there are plans for collaboration events with restaurants in the Shibuya area to coincide with the pop-up shop! Details of the event and sales status on the day will be announced on the official Instagram of "IGIN POPUP STORE." - BTS Jin's ambassador role for the Korean traditional liquor brand "IGIN" canned chuhai will be pre-released at Lawson from August 26! - BTS Jin's ambassador role for the Korean traditional liquor brand "IGIN" has landed in Japan! Online sales began on July 23. ■ Event Overview "IGIN" Japan's first pop-up store will be held from October 15 (Wednesday) to 19 (Sunday) from 11:00 to 20:00 (only on the first day from 14:00 to 20:00). Venue: OPEN BASE SHIBUYA (1F, B1F, Udagawacho Building, 14-13 Udagawacho, Shibuya, Tokyo). Entry method: Entry is by reservation ticket system (free). Please note that entry is not possible without a reservation ticket. Ticket purchase: From September 24 (Wednesday) at 12:00. Up to two tickets per person can be applied for here. There may also be same-day tickets available, but this does not guarantee entry. Please check the "IGIN" global official Instagram (@igin.global) for sales information. Note: Tasting and sales of alcohol will not be conducted for those under 20 years old. Age verification may be requested. ■ Related site "IGIN" Japan official site.
On the afternoon of the 22nd, BTS members RM and V attended the VIP screening of the film 'Shikata ga nai' at CGV in Yongsan, Seoul. The movie tells the story of Yu Munsu, a satisfied office worker played by Lee Byung-hun, who faces challenges after being unexpectedly fired and fights to protect his family and home while preparing for reemployment.
IDOL CHAMP's K-STAR BOARD collaborates with Kstyle for a voting event titled 'BEST DANCE CHALLENGE' from September 15-21, 2025. Jungkook from BTS wins first place, with ads set to air at Shin-Okubo K-Vision I from October 6-12, 2025. Fans can submit ad materials for Jungkook's victory during the specified period.
On the afternoon of the 21st, BTS's Jin departed for Italy via Incheon International Airport for an overseas schedule. He has been appointed as the new ambassador for 'Lucido-L,' with a new commercial released today and nationwide airing starting in October. Additionally, Jin will host Japan's first pop-up event for 'IGIN' in Shibuya, featuring limited edition labels.
Jin from BTS has been appointed as the new ambassador for Lucido-L's Re: series. The new commercial features him in a purple outfit in a sunlit bathroom, showcasing the hair mask's benefits. The making-of video highlights his relaxed demeanor and creativity during filming. The commercial premieres online on September 17, 2025, and will air on TV starting October 14, 2025.
BTS member Jin has been appointed as the new ambassador for Lucido-L's Re: series. A new commercial is set to premiere online today, with TV broadcasts starting on October 14. The campaign will promote 'your unique beauty' alongside a special receipt campaign offering exclusive merchandise. Fans should stay tuned!
On the morning of the 16th, a press conference for the new season of the variety show 'So Jang-hoon's Neighborhood Millionaire' took place at the Korea Press Center in Seoul. Attendees included So Jang-hoon, talent Chang Ye-won, and PD Kim Min-ji. The show explores the secrets of 'real millionaires' who have achieved wealth and success.
SUGA's music video for 'Haegeum,' the title track from his solo album 'D-DAY,' surpassed 100 million views on YouTube. This makes it his third music video to reach this milestone, following 'Agust D' and 'Daechwita.' The song blends hip-hop with traditional Korean sounds, expressing themes of freedom and identity.
On the morning of the 16th, BTS's Jungkook arrived in Korea through Incheon International Airport after completing his overseas schedule. He attended a fashion show in New York, captivating everyone with his outstanding aura. Additionally, BTS's J-Hope and Jungkook were seen together at the airport for their schedules (video available).
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