Jin of BTS runs in 2024 Paris Olympics torch relay, attracting attention from foreign media for his popularity and bright smile.

HYBE announces record Q3 sales of 7.27 trillion won, a 37.8% increase from last year, supported by successful world tours. Total sales for the year approach 20 trillion won. Despite a dip in music sales, merchandise and licensing grew significantly, showcasing HYBE's strong market position and growth strategy.

BTS's RM recently posted family photos on Instagram, highlighting his close bond with his parents and sister. The images show them dressed formally and in matching training outfits, emphasizing their warmth and connection. RM also made headlines as the first K-POP artist to speak at the APEC CEO Summit, with BTS planning a full group comeback next spring.

Yunth has appointed BTS's V as its new brand ambassador, launching a CM titled 'Kimi no Hada ni' on November 13. The ad showcases V's unique charm and embodies Yunth's concept of personal beauty. V's captivating presence and expressions highlight the brand's vitamin C serum, inviting viewers to enjoy the experience.

Season 2 of 'Are You Sure?!' featuring BTS's Jimin and Jungkook premieres on December 3. The series showcases their friendship journey through Switzerland and Vietnam, emphasizing minimalism and real emotions. Expect laughter and heartfelt moments as they explore together, with episodes released weekly on Disney+.

BTS's Jungkook showcases exceptional communication with fans on Weverse, hosting daily live streams, unboxing snacks, and playing games. He humorously searched for his name in a popular snack, engaging fans with his charm. Jungkook's interactions, including discussions about streaming platforms, have delighted fans, who express their joy at his consistent presence. BTS is set for a full group comeback next spring.

During the APEC 2025 summit, K-Beauty and K-Food captivated global leaders, enhancing South Korea's soft power. Notable figures, including U.S. officials and Canadian leaders, praised Korean cosmetics and cuisine, showcasing their popularity through social media and events. The summit featured K-Beauty gift packages and culinary experiences, highlighting Korea's cultural influence.

Korean cosmetics brand TIRTIR has appointed BTS's V as its new global ambassador. The brand aims to strengthen its global presence through a campaign featuring V, who embodies the value of 'individual beauty.' TIRTIR expects this collaboration to resonate with consumers worldwide, enhancing its message of diversity and confidence in beauty. V's artistic expression aligns with TIRTIR's brand direction, and the campaign has already generated excitement among fans globally.

In October, the Korean entertainment industry faced significant events, including the tragic death of former baseball player Cho Yong-hoon during a live stream, EXO members announcing an agreement with SM Entertainment, and the passing of author Baek Se-hee, known for her essay loved by BTS's RM. The month was marked by both sorrow and notable developments.

Jin's encore concert in Incheon showcased surprise appearances from BTS members, emotional performances of his solo songs, and a heartfelt finale. The event celebrated his solo journey with fan interactions, stunning visuals, and a promise of future group activities, culminating in a vibrant display of fireworks and a teaser for the next chapter.

J-HOPE's sister, Jung Jiwoo, has decided to end her apparel brand 'charmeeze' after over two years of operation. In a heartfelt social media post, she reflected on the challenges faced in a rapidly changing market and expressed her desire to explore new directions as a brand director and creator. She hopes for continued support in her future endeavors.