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IU stars in BLACK YAK's winter campaign video, showcasing dual roles against a snowy backdrop, sharing warmth and emotions.

IU stars in BLACK YAK's winter campaign video, showcasing dual roles against a snowy backdrop, sharing warmth and emotions.

October/10/2024 22:00

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A campaign video of IU set against a snowy mountain is attracting attention. The outdoor brand BLACK YAK reported today (10th) that singer and actor IU played dual roles in a winter collaboration campaign video. In the video released today, the story features two IU characters. Walking in a long down jacket against the snowy mountain, IU discovers another IU who is huddled from the cold. She takes off her down jacket and hands it over, sharing warmth. The two IUs are shown gazing at the sparkling snowy mountains before them, waiting for the thrilling winter as the cold wind blows, and the video ends. IU expresses different temperatures and atmospheres in each scene, captivating viewers with various emotional expressions as if watching a movie. While quietly observing something, she quickly turns her sorrowful gaze to the camera, showcasing a charm that contrasts with her stage persona.

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