Min Hee-jin unveils her new agency 'ooak Co., Ltd.' with a unique logo, aiming for artist management and event planning.
October/25/2025 12:13Related Groups & Members
Former ADOR representative Min Hee-jin has publicly revealed content regarding a new entertainment agency. Yesterday (24th), Min Hee-jin posted a photo resembling a handwritten logo of her new entertainment planning company 'ooak Co., Ltd.' on her social media. The released photo contains various drawings of the new entertainment planning company, which are eye-catching. Even the seemingly simple illustrations highlight Min Hee-jin's unique sensibility and aesthetic sense. Additionally, Min Hee-jin broke down the word 'ooak' and added the explanation 'Only one always known.' This can be interpreted as 'the only person always known,' 'the only thing known,' or 'the only thing understandable.' She reported that she established the new entertainment planning company 'ooak Co., Ltd.' and completed corporate registration yesterday. The business objectives include artist management, music and record production and distribution, and planning and production of performances and events. The location is near Sinsa-dong in Gangnam, Seoul, and it is currently under construction. This is the first time Min Hee-jin's actions after leaving ADOR have been officially revealed. Speculation is spreading that with the establishment of this company, Min Hee-jin may be preparing to welcome NewJeans after the lawsuit regarding their exclusive contract. The members of NewJeans embarked on their own activities after their exclusive contract with ADOR, a subsidiary of HYBE, was reportedly terminated last November. In response, ADOR filed a lawsuit to confirm the validity of the exclusive contract and requested a provisional injunction to prevent the members from securing the status of planners and signing advertising contracts. The court accepted all relevant provisional injunction requests, which means NewJeans cannot continue their independent entertainment activities until the legal judgment is completed. ADOR still claims that the exclusive contract with the company is valid and that there are no grounds for termination. Meanwhile, NewJeans argues that the trust relationship was broken due to Min Hee-jin's dismissal, which constitutes grounds for termination. The court is scheduled to deliver the first-instance ruling on the lawsuit filed by ADOR against NewJeans regarding the validity of the exclusive contract on the 30th.
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As a lawsuit regarding NewJeans' exclusive contract approaches, former ADOR representative Min Hee-jin has established a new entertainment agency, ooak Co., Ltd. The company focuses on artist management, music production, and event planning. This marks the first official update on her activities since leaving ADOR, leading to speculation about her intentions post-lawsuit.
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