KHS Agency and RBW have signed an MOU to combine strategy and production, expanding global projects and K-pop content opportunities.
November/1/2026 18:24Related Groups & Members
Attention is growing on the synergy between Lee Young-ae’s agency and MAMAMOO’s agency. KHS Agency recently announced that it had signed a business agreement with RBW. The two companies plan to combine KHS Agency’s strategy and network with RBW’s production infrastructure to jointly plan artists’ overseas business and IP-based content. RBW is an entertainment company to which MAMAMOO, OH MY GIRL, Kwon Eun-bi from IZ*ONE, ONEWE, and others belong, and based on its multi-label system, it is enhancing the IP competitiveness of K-pop in music, performances, and content overall. In addition, KHS Agency has joined hands with RBW following CUBE Entertainment and KPLUS, further expanding its “symbiotic agency alliance.” Currently, KHS Agency is in charge of overseas expansion, contract negotiations, and IP business in various fields for actress Lee Young-ae, Choi Myung-gil, Hwang Jung-eum, Bada of S.E.S., Hong Jin-young, Luna of f(x), director Im Seung-rae, director Lee Byung-hun, director Song Jae-gon, and writer Noh Hee-kyung, among others. Through this partnership, the company intends to apply this experience to artists under RBW, support broadcast, advertising, brand campaigns, and overseas projects, and strengthen the business foundation in the K-pop field. Kang Ho-sung, CEO of KHS Agency and former CEO of CJ ENM, said, “The fusion of KHS Agency’s accumulated know-how as a total agency and RBW’s artist production capabilities will create great synergy,” and added, “Together with a leading Korean entertainment company, we will expand global business opportunities for K-talents and K-content.” An RBW representative said, “KHS Agency’s broad network and global capabilities will be a great help in expanding the stage of activity for RBW’s artists.” Based on the agreement, KHS Agency and RBW plan to sequentially announce specific joint projects.
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