Korean beer brand OB Beer's CASS is the first Olympic partner in Korea's liquor industry, with SEVENTEEN's Busokseung as the summer campaign model.
June/28/2024 17:38
Korean beer company OB Beer's popular product "CASS," celebrating its 30th anniversary this year, became the first Olympic official partner in the Korean liquor industry. Along with this, the unit Busokseung by SEVENTEEN's Seungkwan, DK, and Hoshi was selected as the model for the summer digital campaign. On the 26th, the "CASS Olympic Partnership Commemorative Ceremony" was held at the Seoul Walker Hill Hotel Vista Hall, ahead of the 2024 Paris Summer Olympics. OB Beer's representative Pe Hajun stated, "'CASS 0.0' has been designated as the first official global partner for a non-alcoholic beverage in the liquor brand category," and mentioned that "'CASS' can be enjoyed at various times and situations, and even those who cannot drink alcohol can enjoy it." "CASS" will focus on CASS Fresh and the non-alcoholic beverage "CASS 0.0" from the end of this month, and will expand a large national support marketing campaign until the Olympics, enhancing the festive atmosphere. The 2024 Paris Summer Olympics will be held from July 26th to August 11th. Along with this, Busokseung, who sang "Fighting," the Team Korea support song for the 2024 Paris Summer Olympics, was appointed as the advertising model. "CASS" judged that Busokseung's activities and the positive and bright energy of the members can effectively convey the message of this summer campaign, and appointed them as models. "CASS" will launch the "Let's do our best! Cheers Sound" digital campaign with them. By entering your name into the AI support video service, you can listen to Busokseung's support song and limited edition goods will also be released. During the Olympics, various events will be held to support the participating athletes, not only operating a "CASS stall" at the Korea House near the Eiffel Tower in Paris. OB Beer's So Heyon National Brand General Vice President stated, "The common point between beer and the Olympics is the power to unite," and expressed, "I want to further promote the value of CASS beyond beer in this Paris Summer Olympics." [PHOTO] SEVENTEEN Busokseung attends the "Olympic Day Run 2024" event. SEVENTEEN's Busokseung and Sakaguchi Kentaro take a commemorative shot! Their performance at the "2023 AAA" is also a hot topic.
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