BTS generated $56M media value during fashion weeks, showcasing their global influence as ambassadors for major brands.
October/17/2025 12:34
BTS (Bangtan Sonyeondan) generated about 56 billion won (about 5.6 billion yen) in media value during the second half of the fashion week, proving their overwhelming influence. BTS participated in major fashion weeks in New York, Milan, and Paris during the 2026 S/S collection season from September to October. RM (Bottega Veneta), Jin (Gucci), Jimin (Dior), V (Celine), and Jungkook (Calvin Klein) were invited to shows of brands they represent as ambassadors, attracting attention from global fashion stakeholders and media. According to a recent report by the influencer marketing platform Lefty, they generated media value (EMV, Earned Media Value) of $39.26 million (about 5.6 billion yen) during the S/S Women’s Fashion Week. This is a comprehensive analysis of social content reach, engagement, and brand exposure effects, converted into a monetary value, used as a key measure to evaluate the influence of specific individuals in the fashion industry. Jin and RM ranked 2nd and 6th respectively as “Top Influencers of Milan Fashion Week,” while V and Jimin ranked 3rd and 10th respectively as “Top Influencers of Paris Fashion Week.” Additionally, Jungkook alone generated media value of $7.44 million (about 1.1 billion yen) by participating in the Calvin Klein show, accounting for 30% of the brand's total media value. Furthermore, according to the global promotion analysis platform Onclusive, Jin and RM were ranked 1st and 2nd as the most talked-about individuals on social media during Milan Fashion Week. Notably, Jin recorded 37.5% of the conversation share, dominating the discussion. Jimin ranked 2nd with 17.6% during Paris Fashion Week. In January of this year, J-HOPE participated as an ambassador for Louis Vuitton in the “2025 A/W Men’s Collection Show,” receiving significant attention. At that time, he generated media value of $6.68 million (about 960 million yen) and ranked 1st as a “Top Influencer.” J-HOPE’s posts accounted for 24% of the total media value of the show, showcasing his strong presence. In this way, BTS has once again proven to be the “center of influence” that global fashion brands pay attention to. They exert influence beyond music, leading trends in fashion and culture worldwide. BTS is ramping up music production with the goal of a spring 2026 comeback, announcing a new album release and a large-scale world tour, returning as “21st-century pop icons.” - Luxurious guests including BTS members and Park Seo-joon gathered! Enjoying selfies (video available) - BTS's J-HOPE, trailer for the movie capturing the final performance of the world tour released! Members also appear.
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