The GUCCI fashion show showcased diverse celebrities, reflecting the brand's connection to culture and its design philosophy of inclusivity.
March/2/2026 13:53
At the GUCCI fashion show, celebrities including XG's COCONA, actress Ayaka Miyoshi, global brand ambassador Stray Kids' Lino, Park Gyu-young, aespa's NINGNING, Park Jaebum, Demi Moore, and others attended. GUCCI is not only a brand but also connects with diverse people and creates cultural resonances. This is reflected in the various archetypes, tastes, identities, and diversity of attire appearing in 'Gucci Primavera,' expanding the palette of styles directed at those already spoken to by GUCCI and those it wishes to address in the future. Presenting the collection in a monumental, museum-like space surrounded by marble statues represents how the brand is perceived. A sound that fuses five different genres of music resonated throughout the venue. This collection embodies the core design philosophy of GUCCI while establishing a new vocabulary in silhouettes, textures, and materials. Through meticulous product development exploring lightness, comfort, and body-conscious silhouettes, seamless wear that closely fits the body has been realized. This fit symbolizes the unique sensibility of the brand, further enhanced by details like invisible edges and curves created by heat-press finishing. The essence of this collection and GUCCI's vision is a practical spirit. Items that everyone can enjoy, enrich daily life, and elevate mood simply by wearing them. They are inherently attractive without needing complicated explanations.
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