
IVE emits six colors of charm, raising expectations for their comeback. On the 16th, their agency STARSHIP Entertainment released the second concept photo for the 4th EP 'IVE SECRET' through IVE's official SNS. The released photo further expresses the atmosphere of the previously unveiled mood sampler, receiving a hot response. From Yujin, who exudes cool charisma, to Gaul, who showcases new charm with curly hair, Rei showing unique individuality, Wonyoung completing an adorable visual with long hair, Liz standing out with pink hair, and Iso radiating photogenic charm, each of the six members caught attention with different colors. The subsequent unit cuts highlighted the members' chemistry, while the group cut maximized IVE's diverse charm, attracting attention. In future promotions, various concepts themed around the album name 'IVE SECRET' are planned. The title track 'XOXZ', releasing on the 25th, features impressive low rap and minimal vocal harmonies over 808 bass, brass, and heavy drums. The lyrics were completed in collaboration between lyricist Seo Ji-eum, who created the 'Narcissism Trilogy' with 'ELEVEN', 'LOVE DIVE', and 'After LIKE', and member Wonyoung, raising fan expectations. IVE debuted in December 2021 with 'ELEVEN' and has continued on a 'non-stop large crowd road', establishing their position as a representative K-POP group. They achieved five consecutive million-sellers with the 3rd EP 'IVE EMPATHY' released in February, recorded a 'perfect all-kill' on major domestic charts with the pre-released song 'REBEL HEART', and showcased strong music power. Last month, they performed at Lollapalooza, successfully completing shows in Berlin and Paris, proving their global popularity once again. As they leave notable achievements beyond Korea, anticipation is rising for their fresh whirlwind in the K-POP scene with the 4th EP 'IVE SECRET' and title track 'XOXZ'. IVE will announce the 4th EP 'IVE SECRET' and title track 'XOXZ' through various music streaming sites at 6 PM on the 25th, entering their comeback activities.
The 2025 SBS Music Festival, featuring popular K-POP groups like Stray Kids and TOMORROW X TOGETHER, will be streamed exclusively on Lemino on December 25, 2025. The event includes a red carpet and main festival broadcast, with a premium subscription required for viewing. A spin-off show will also be available.
The feminine brand LETTER FROM MOON will hold its first pop-up store at SHIBUYA109 from October 28 to November 3, 2025. The event includes special sales of up to 50% off popular items, exclusive gifts for visitors, and promotions for LINE friends. The brand is known for its romantic concept and is popular among K-pop idols.
The SBS Song Festival, a major K-POP event, will take place on December 25, showcasing 11 artists including Stray Kids, TOMORROW X TOGETHER, and IVE. The theme 'Golden Loop' symbolizes a bright future for K-POP, celebrating its endless possibilities. It will be held at Incheon Inspire Arena for the third consecutive year.
The global fashion e-commerce store '60%' welcomes the Korean brand OWNSER, which launched in January. Known for its modern, dynamic designs, OWNSER is popular among K-pop idols like IVE and aespa. To celebrate, a limited-time special sale is available, showcasing a range of trendy and minimalist items.
IVE has added another trophy to their collection with 'XOXZ', which won first place on SBS 'Popular Song'. This follows their success on MBC 'Show! Music Core', marking five wins for the song. They expressed gratitude to fans and staff for their support. The song, inspired by 'XOXO', conveys deep emotions and has contributed to IVE's impressive record of 20 trophies this year. They will kick off their world tour from October 31 to November 2 in Seoul, generating excitement for their future global activities.
IVE demonstrated their enduring popularity with the song 'XOXZ,' which topped the charts on MBC's 'Show Music Core' on the 18th, winning 1st place without a performance. They expressed gratitude to fans for their support and are preparing for their upcoming world tour, 'IVE WORLD TOUR: SHOW WHAT I AM,' starting from October 31.
The W Korea breast cancer awareness campaign event is under fire for its lavish atmosphere and past controversies, including an incident where actress Park Boyoung was barred from the photo wall for not wearing stockings. Despite raising questions about the campaign's effectiveness, some participants received praise for their contributions to the cause.
The operator of a YouTube channel, accused of defaming celebrities like IVE's Wonyoung and earning around 250 million won, is facing a prison sentence. The prosecution seeks a four-year term, citing the severity of the offenses. The operator expressed remorse and requested a final chance for rehabilitation. The verdict is set for next month.
The 2025 MAMA AWARDS has revealed its lineup of 17 K-POP artists, set to take place in Hong Kong on November 28-29. With a focus on new talent and global stars, the event aims to highlight the influence of K-POP and deliver a spectacular show, themed 'UH-HEUNG', celebrating joy through music and dance.
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