IVE's Wonyoung is the face of Tommy Jeans 2025 Fall campaign, showcasing her unique style and confidence in New York's vibrant setting.
September/17/2025 12:17
Tommy Hilfiger welcomed Wonyoung of IVE, who is a brand ambassador and style icon, to New York to announce the 'Tommy Jeans 2025 Fall campaign.' Wonyoung, a member of the popular Korean girl group IVE, embodies the sophisticated coolness of New York. She showcases a fresh, confident, and energetic style. She stated, 'The charm of 'Tommy Jeans' lies in valuing individuality and self-expression. In this campaign, I added my essence and expressed bold and free energy. Like the streets of New York, it is finished with a worldview full of diversity and dynamism, and I hope it inspires fans to unleash their own style and 'challenging spirit.' Wonyoung wears the 'Tommy Jeans 2025 Fall Collection,' expressing the brand's proposed 'modern denim lifestyle' with her unique sensibility. While valuing the brand's heritage, she expresses her individuality in a modern and casual way, mixing styles. Features include a mint green varsity T-shirt with relaxed denim, a monochrome varsity jacket with charcoal jeans, and a cropped corduroy puffer with light wash denim, showcasing a fusion of preppy vibes and street style edges. Tommy Hilfiger commented, 'Wonyoung is known as one of the most influential stars in the K-POP scene. Her charm is sophisticated yet natural, not overly crafted, which gives this campaign a bold and contemporary edge. She is a global style icon representing a new generation, and we are very proud to welcome her as the face of 'Tommy Jeans.' The campaign also recreates the spirit of 90s New York, with visuals incorporating city life backgrounds and lo-fi aesthetics, reflecting Wonyoung's creativity and modern confidence, along with real and unpretentious energy.
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