IVE's Wonyoung is the face of Tommy Jeans 2025 Fall campaign, showcasing her unique style and confidence in New York's vibrant setting.
September/17/2025 12:17
Tommy Hilfiger welcomed Wonyoung of IVE, who is a brand ambassador and style icon, to New York to announce the 'Tommy Jeans 2025 Fall campaign.' Wonyoung, a member of the popular Korean girl group IVE, embodies the sophisticated coolness of New York. She showcases a fresh, confident, and energetic style. She stated, 'The charm of 'Tommy Jeans' lies in valuing individuality and self-expression. In this campaign, I added my essence and expressed bold and free energy. Like the streets of New York, it is finished with a worldview full of diversity and dynamism, and I hope it inspires fans to unleash their own style and 'challenging spirit.' Wonyoung wears the 'Tommy Jeans 2025 Fall Collection,' expressing the brand's proposed 'modern denim lifestyle' with her unique sensibility. While valuing the brand's heritage, she expresses her individuality in a modern and casual way, mixing styles. Features include a mint green varsity T-shirt with relaxed denim, a monochrome varsity jacket with charcoal jeans, and a cropped corduroy puffer with light wash denim, showcasing a fusion of preppy vibes and street style edges. Tommy Hilfiger commented, 'Wonyoung is known as one of the most influential stars in the K-POP scene. Her charm is sophisticated yet natural, not overly crafted, which gives this campaign a bold and contemporary edge. She is a global style icon representing a new generation, and we are very proud to welcome her as the face of 'Tommy Jeans.' The campaign also recreates the spirit of 90s New York, with visuals incorporating city life backgrounds and lo-fi aesthetics, reflecting Wonyoung's creativity and modern confidence, along with real and unpretentious energy.
Related Articles
Liz from IVE has been chosen as the new model for the Korean casual brand 8seconds. The brand released a photoshoot featuring Liz in collaboration with designer MINJUKIM, showcasing a variety of outfits inspired by a rose garden. This partnership aims to attract consumers in their 20s and 30s and expand the brand's appeal. Liz's unique charm is expected to effectively introduce 8seconds' fall styling, with more of her looks available on various platforms.
On September 16, 2025, Bulgari launched its largest exhibition in Japan, featuring 350 vibrant jewelry pieces and modern art. The event celebrated the cultural dialogue between Italy and Japan, attended by numerous celebrities. The exhibition includes iconic works and new pieces by contemporary artists, reflecting Bulgari's heritage and mastery of color.
On the afternoon of the 17th, IVE's Wonyoung returned from Japan via Gimpo International Airport after completing her schedule. IVE made their debut at 'Rockin' with a captivating performance of 10 songs, including their debut song's Japanese version. Wonyoung also showcased her sophisticated charm in New York while announcing the Tommy Hilfiger 2025 Fall campaign.
On the afternoon of the 16th, a press event for Netflix's variety show 'Crime Scene Zero' was held at the Ramada Hotel in Seoul. Attendees included IVE's Yujin, Kim Ji-hoon, and others. The show features participants acting as suspects and detectives to uncover a hidden criminal. Originally aired in 2014 on JTBC, it has garnered a large fanbase. Special guest Fan In-yeop will also appear in the new season.
On the morning of the 16th, a photo call event was held to celebrate the opening of the MAJESTY pop-up store, 'The Premiere MAJESTY,' at the Shinsegae Department Store in Gangnam, Seoul. Actress Lee Min-jung attended, displaying her elegant charm with beautiful jewelry. She also had a touching moment meeting her son and IVE's Wonyoung, which was captured in a video.
K-pop group IVE made their debut at the ROCK IN JAPAN FESTIVAL 2025, captivating fans with a vibrant performance of hits like 'REBEL HEART' and 'I AM', as well as their Japanese versions of 'ELEVEN' and new songs 'DARE ME' and 'Be Alright'. Their impressive stage presence solidified their popularity in Japan.
On the afternoon of the 14th, IVE departed through Gimpo International Airport to perform at the ROCK IN JAPAN FESTIVAL 2025. They are scheduled to take the stage on the 15th at Soga Sports Park in Chiba, Japan. Additionally, the first lineup of 79 artists, including TWS and ILLIT, has been announced for the festival.
The K-STAR BOARD voting event by IDOL CHAMP and Kstyle begins today, focusing on the BEST DANCE CHALLENGE. Voting runs from September 15 to 21, with results expected on September 23. Participants need Ruby CHAMSIM to vote, which can be earned or purchased in the app.
IVE is set to appear on TBS's 'Sore Snow Man ni Yarasete Kudasai' on September 26, participating in a dance battle. Their recent mini-album 'IVE SECRET' features the title track 'XOXZ', which has gained popularity, leading them to top music charts. Member Wonyoung's cover of 'Mayonaka no Door' has also attracted attention from fans.
The 2025 MUSIC BANK GLOBAL FESTIVAL IN JAPAN is set for December 13-14 at the National Stadium, featuring artists like Stray Kids and ENHYPEN. This event marks the first K-POP concert at this venue, with tickets available from September 12. Expect more artist announcements soon!
