HERA launches its global Still Glowing campaign with Felix and introduces a new Reflection Skin Glow Powder in Japan.
September/29/2026 18:30Related Groups & Members
The contemporary beauty brand HERA, from Seoul, South Korea, has started the rollout of its global campaign for the Reflection line, “Still Glowing.” In conjunction with the launch of the campaign, it has released new key visuals and a campaign movie featuring Felix of Stray Kids, who serves as HERA’s global ambassador. Furthermore, it will nationwide release the new product “Reflection Skin Glow Powder,” which leads skin to a clear, radiant complexion as if wearing a delicate veil of light while making use of the beautiful glow created with foundation. It will be released in Japan in February 2026, and together with the best-cosmetics-award-winning “Reflection Skin Glow Foundation,” it proposes HERA’s unique glow base makeup that pursues a glow that fills from within and a clear skin impression even as time passes. A glossy finish and skin that remains beautifully neat even after time passes. Neither of those will be given up. “Still Glowing” focuses on a transparent glow that seems to fill from within and a bright, clear skin impression. Through the new key visuals and campaign movie created together with global ambassador Felix, it will communicate the message of “Still Glowing” and the beauty of modern glowing skin as HERA sees it. ■ Product information “Reflection Skin Glow Powder” New release on Monday, September 28, 2026 2 colors in total: 01 Glow / 02 Lavender Glow Net content: 8 g Price: 5,500 yen (tax included) 〇 Main sales locations HERA counters at Hankyu Umeda Main Store, Ginza Mitsukoshi, and Hakata Hankyu ■ Related sites HERA Japan official online store “Still Glowing” campaign special page ■ Product information “Reflection Skin Glow Powder” New release on Monday, September 28, 2026 2 colors in total: 01 Glow / 02 Lavender Glow Net content: 8 g Price: 5,500 yen (tax included) 〇 Main sales locations HERA counters at Hankyu Umeda Main Store, Ginza Mitsukoshi, and Hakata Hankyu ■ Related sites HERA Japan official online store “Still Glowing” campaign special page
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