BTS unveils 'KEEP SWIMMING' documentary, emphasizing the value of perseverance and effort over mere results, featuring notable figures.
April/8/2026 15:19Related Groups & Members
BTS released a short-form mini-documentary 'KEEP SWIMMING with BTS' that conveys the value of 'continuation.' This project is based on the campaign derived from the title track 'SWIM' of their 5th full album 'ARIRANG,' which carries the message of 'let's keep moving forward continuously.' In a modern era where only results are often highlighted, it focuses on the 'sustainable daily life' and the 'weight of effort' hidden behind outcomes. The documentary calmly depicts the footprints, philosophies, and daily lives of the characters. It shines a spotlight on the unseen moments of patience, such as practice, work, and training, rather than glamorous moments of success. The visuals reflect on the moments each has 'KEEP SWIMMING' and convey the message that 'the act of not stopping itself is already sufficient progress.' The fresh aspect is how the song's message is expressed through the lives of masters representing a particular field. The first documentary recently released features film director Park Chan-wook, who introduces himself as 'not a difficult writer' and mentions he doesn't have a specific place for writing scripts. However, he emphasizes the importance of communication by stating, 'Rather than worrying alone, I always talk to those around me and throw questions.' He continues, stating that 'dialogue is the best shortcut to good judgment,' demonstrating the importance of the process of questioning and listening. The second documentary offers a glimpse into the philosophy of Korea's first fashion designer, Nora Noh. Reflecting on her first venture into America, she cherishes her greatest achievements in life and speaks about the future. While wishing for the name 'Nora Noh' to last forever, she expresses, 'Anyway, we should try as far as we can. It is not something forced by anyone,' conveying the value of 'KEEP SWIMMING.' The attitudes of these masters resonate with BTS's message and have garnered significant response. The upcoming lineup connecting the campaign's message is also attracting attention. Stories of individuals quietly overcoming challenges in their respective fields, including snowboarder Choi Ga-on, will be released sequentially. The short-form mini-documentary 'KEEP SWIMMING with BTS' will be released on BTS's official YouTube channel every Monday and Friday at 10 PM.
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BIGHIT MUSIC has apologized for quality issues with the BTS [GLOBAL EXCLUSIVE] S/S T-shirt (Charcoal), halting sales and offering refunds without returns. They are investigating the cause with the manufacturer to prevent future issues and will provide further details on the refund process soon.
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