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JTBC's 2023 strategy focused on the masses paid off with consecutive hit dramas, solidifying its position as a "drama powerhouse."

JTBC's 2023 strategy focused on the masses paid off with consecutive hit dramas, solidifying its position as a "drama powerhouse."

December/31/2023 18:14

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In 2023, JTBC's strategy focused on the masses paid off. Last year, JTBC dramas struggled to exceed 10% viewership, but this year, they recorded consecutive hits and proved themselves as a "drama powerhouse."

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