ILLIT has added a meaningful record again in Japan. According to their label BELIFT LAB on September 30, ILLIT's 1st mini-album 'SUPER REAL ME' track 'Lucky Girl Syndrome' has surpassed 50 million cumulative streams as of August and received the streaming certification 'Gold' from the Japan Record Association. The Japan Record Association classifies songs by cumulative streams (streaming certification) into Gold (over 50 million), Platinum (over 100 million), Diamond (over 500 million), and grants certifications monthly. Released in March last year, 'Lucky Girl Syndrome' features a playful whistle theme line and is a dance-pop genre song that captivates listeners, embodying ILLIT's positive power that finds luck in small things. At debut, ILLIT expanded their activities with this song, leading popularity alongside the title track 'Magnetic.' This is ILLIT's third streaming certification from the Japan Record Association. Previously, 'Magnetic' received 'Double Platinum' certification about 10 months after its release, setting a new record for the shortest period among female group songs. Their first original Japanese song 'Almond Chocolate,' released in February this year, achieved 'Gold' certification about 5 months after release, setting the fastest record among songs by foreign artists released this year. Furthermore, ILLIT's 'little monster' music video has been nominated as a finalist in the production design category at the 2025 CICLOPE Awards in Germany. The 'CICLOPE Awards' is a prestigious international award ceremony in advertising and video production that has been held since 2010, selecting works with outstanding visual beauty from numerous entries. The winners will be announced on the 9th of next month (local time). The music video for 'little monster,' from their 3rd mini-album 'bomb' released in June this year, has received acclaim for its unique direction and atmosphere, reinterpreting the magical girl theme with an authentic story. This video was created by creative director Toshihiko Tanabe and film director Sho Yanagisawa, gaining attention in Japan.
Minju and Mocha from K-pop group ILLIT star in new Haagen-Dazs web commercials for the 'Chocolate' and 'White Chocolate' mini cups, launching on September 30. The ads showcase their unique dance and music, highlighting the rich flavors of the ice creams, which promise an irresistible experience.
On the morning of the 29th, a collaboration event between fashion brands Rockfish Weatherwear and SUSAN FANG was held in Gangnam, Seoul, with ILLIT participating. Additionally, ILLIT will appear in a new Uniqlo web commercial and is set to challenge the 'Shin-Okubo Quiz' on Nippon TV's 'Kintore' airing on October 18.
ILLIT, a five-member girl group, makes their debut in Uniqlo's web commercial for 'Sufure Yarn' knitwear. The ad highlights the comfort and unique styling of the knitwear, with members expressing their excitement during interviews. The campaign includes TikTok challenges and in-store appearances, inviting fans to experience the collection.
The MBC Idol Athletics Championship is back for its 15th year, featuring 374 idols from 61 teams. The event, airing from October 6-8, showcases intense competitions in athletics, traditional wrestling, penalty kicks, dance sports, and shooting, promising excitement and entertainment for fans.
The Weverse community for singer-songwriter Noa opened today, enabling real-time communication with fans and sharing exclusive content. A special live stream and listening party for her new song 'Bassist' is scheduled for September 26, 2025. Fans can also participate in a campaign to win signed merchandise by posting messages with the hashtag #WELCOME_noa.
ILLIT headlined the ROCK IN JAPAN FESTIVAL 2025, showcasing 11 songs to a packed audience of 40,000. Their performance included a grand opening, energetic arrangements, and audience interaction, leaving fans exhilarated. The band expressed their joy at the crowd's energy and humorously hinted at spreading happiness through their music.
HYBE and Geffen Records are set to premiere 'WORLD SCOUT THE FINAL PIECE' in Spring 2026, a talent audition show aimed at discovering a new girl group for the US market. The show will feature notable studio cast members and conduct auditions across Japan, targeting aspiring female and non-binary vocalists and dancers aged 15-24.
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