
Cartier announced that Hyunjin, a member of the world-famous K-POP group Stray Kids, has become the new ambassador of the maison. Hyunjin's enchanting and unique performances, diverse artistic talents, and ahead-of-the-times style embody the timeless elegance and creative spirit that Cartier symbolizes. Hyunjin, a member of the K-POP group Stray Kids, which captivates the world with dynamic performances, has solidified their influence with their third world tour 'dominATE,' which started this August, achieving remarkable success globally, including five consecutive number ones on the Billboard 200. Hyunjin stated, 'I am very proud to have become a part of the Cartier family as an ambassador. It is a great honor to be able to inspire people and challenge the limits of beauty and creativity alongside them.'
On the afternoon of the 30th, the VIP screening of the movie 'Salmok Pond' was held at Lotte Cinema World Tower in Seoul. Attendees included Stray Kids' Changbin, Han, TOMORROW X TOGETHER's Yeonjun, and NCT's Johnny. The film depicts the fear faced by a seven-member filming team as they encounter a mysterious presence in the depths of the pond.
The live documentary film 'Stray Kids: The dominATE Experience' will be released in Japan on May 15, 2026. It showcases Stray Kids' largest world tour, featuring exclusive interviews and behind-the-scenes footage, with innovative viewing options like 4DX and SCREENX. Pre-sale tickets will be available from April 10, 2026.
Hyunjin from Stray Kids recently enjoyed a trip to Japan, sharing photos on Instagram that showcased his fun in Hokkaido, including traditional meals in a yukata and playful snow activities. Fans expressed their joy and appreciation for his visit, commenting on his adorable snowman creations. Stray Kids will hold their 6th official fan meeting in Incheon soon, further connecting with their fans.
GUESS has announced the second phase of its Spring/Summer 2026 global campaign featuring Stray Kids' Hyunjin. This campaign reinterprets the brand's American denim legacy with a bold, modern perspective, reflecting next-gen sensibilities. Hyunjin embodies the brand's values of youth and adventure, bringing new energy to GUESS's visual identity. The campaign launches on April 1 across GUESS stores and online.
Stray Kids express their love for fans with the upcoming digital single 'STAY', releasing visuals that feature stars representing the group and their fans. The song, set to release on the 25th, includes heartfelt lyrics and is a meaningful gift for fans as it coincides with their 8th anniversary. They will also hold their 6th official fan meeting soon after.
Biore UV launches a global campaign 'SUNLIGHT IS YOUR SPOTLIGHT' featuring Stray Kids and their anthem 'Endless Sun'. The campaign includes pop-up events in Osaka and Seoul, promoting UV protection and encouraging people to shine under the sun. Stray Kids express their positive feelings about being themselves in the sun through their music.
On the afternoon of the 19th, the 'Biore 2026 Global Kickoff Event' was held in Seoul's Songdong District, attended by Natsuki Deguchi and Stray Kids. The group was announced as the face of the new 'Biore UV' campaign launching in Spring 2025. Additionally, the Japanese film 'Kakushigoto' is set to be released in Korea in January 2026.
The Music Awards Japan 2026 will take place on June 13, featuring 78 categories and around 2,000 entries. KenTaro Nakajima and Mei Hata are the ambassadors. Events include a Grand Ceremony broadcast live on NHK and a Premiere Ceremony on TOKYO MX. Voting for entries begins soon, highlighting both artists and creators.
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