IVE proves their limitless concept adaptability with the release of their 4th EP 'IVE SECRET' and the title track 'XOXZ'.
August/20/2025 16:09Related Groups & Members
IVE has proven their limitless concept adaptability. Their agency, STARSHIP Entertainment, released the third concept photo for IVE's 4th EP 'IVE SECRET', which will be released on the 25th, through IVE's official SNS yesterday (19th). In the released concept photo, they posed confidently in front of a pink tractor against the backdrop of the ruins of a collapsed building and walls, showcasing intense charisma. In particular, the members' standout fashion and the items in their bags stimulate the curiosity of viewers. IVE perfectly expresses a beautiful yet dangerous charm with a chic yet provocative mood, capturing the hearts of fans. Recently, IVE previewed a dance challenge for the title track 'XOXZ' through their official SNS, receiving a warm response. The refreshing choreography expressing 'XOXZ', along with its deep rap and minimal vocal harmonies, showcases strong addictiveness, hinting at the birth of a hit song. Last month, they performed at 'Lollapalooza Berlin' and 'Lollapalooza Paris', proving their global popularity. Through this album 'IVE SECRET' and the title track 'XOXZ', IVE is expected to further solidify their status as a 'global icon' by showcasing a diverse musical spectrum.
Related Articles
IVE is set to unveil their 4th EP 'IVE SECRET', showcasing a mysterious side through a new concept film. The film features bold styling and a unique narrative, with members posing confidently in a chaotic setting. As they prepare for their comeback on the 25th, IVE aims to convey the message that 'the cutest girls are the most dangerous', enhancing anticipation for their new music and performances.
On the afternoon of the 19th, IVE departed for Japan through Gimpo International Airport for their schedule. They also released additional concept photos for their 4th EP, 'IVE SECRET,' showcasing the members' visuals and transforming them into secret agents.
IVE is generating excitement for their comeback with the 4th EP 'IVE SECRET', featuring the title track 'XOXZ'. The group, known for their unique charms, released concept photos highlighting each member's individuality. The EP promises various concepts themed around 'SECRET' and follows their successful run in K-POP, including a recent performance at Lollapalooza. Fans eagerly await the release on the 25th.
On the morning of the 17th, IVE's Wonyoung departed for Shanghai via Incheon International Airport for an overseas schedule. The K-POP star discusses her philosophy, saying, 'The goddess of luck is on my side... effort will always return to you.' She is highlighted among beloved K-POP members across generations.
Rei of IVE recently posted updates on Instagram, showcasing her new pink hairstyle and charming expressions. IVE is set to release their 4th EP 'IVE SECRET' and title track 'XOXZ' on August 25, aiming to present a new world and reveal hidden aspects of their identity as they prepare for a vibrant 2025.
IVE has transformed into secret agents for their upcoming 4th EP 'IVE SECRET', set to release on the 25th. The concept photos reveal a classic yet sophisticated style in red and navy, with the members exuding confidence. This marks their return after 7 months since 'IVE EMPATHY', promising a deeper narrative exploring duality behind their bold image.
IVE has transformed into secret agents for their upcoming 4th mini-album 'IVE SECRET'. The concept film features stunning visuals, unique styling, and a mysterious atmosphere. The album includes the title track 'XOXZ' and showcases a new take on the Cupid image. 'IVE SECRET' will be released on the 25th at 6 PM.
K-pop idols are celebrated for their princess-like qualities, with figures like Son Yuli and Yuna representing different generations. From the pure image of Fin.K.L to the charismatic presence of BLACKPINK's Jennie, these idols captivate fans. New girl groups like BABYMONSTER are also gaining attention as potential future 'princess idols.'
The trailer for IVE's 4th mini-album 'IVE SECRET' has sparked controversy in Japan due to perceived anti-Japanese elements. Director OUI clarified that the burning origami cranes symbolize love's interference by 'EVIL CUPID' and denied any other meanings. IVE will officially return with the album and title track 'XOXZ' on the 25th.
Ahead of their comeback on the 25th, IVE hints at their new album 'IVE SECRET' through a poster featuring 'EVIL CUPID'. The poster symbolizes IVE's message of self-definition and includes hidden details representing each member. Created in collaboration with street artist Doezy, it has garnered positive feedback from global fans. The album releases on the 25th at 6 PM on various music platforms.
