Lotte Duty Free announces aespa as their global model again, enhancing their K-POP lineup and targeting foreign tourists.
March/9/2026 12:52Related Groups & Members
Lotte Duty Free announced today (the 9th) that they have once again appointed aespa as their global model. This marks about two years since they were first appointed as a model in 2022. Recently, Lotte Duty Free released a teaser video titled 'Who's Next?' through their official SNS, hinting at a new model. They then officially announced aespa's joining. Following the previously released KickFlip and Hearts2Hearts, aespa has joined to further strengthen the lineup of K-POP artist models. Debuting in 2020, aespa has secured global popularity with hit songs like 'Next Level', 'Supernova', 'Armageddon', and 'Whiplash', expanding their fan base overseas through world tours. Lotte Duty Free's strategy is to utilize aespa's influential fandom in Japan, the Chinese-speaking world, and Southeast Asia to enhance the effectiveness of attracting foreign tourists. In the future, they plan to develop outdoor advertisements centered around aespa, KickFlip, and Heart2Hearts at major stores such as the Myeongdong flagship store and World Tower store, and expand their SNS-based digital campaigns. Marketing content featuring the models, including video content and merchandise, will also be gradually released at 17 stores both domestically and internationally. Namgoong Pyo, head of the marketing department at Lotte Duty Free, stated, 'We are looking forward to the synergistic effect of global marketing by collaborating again with aespa, a representative artist of K-POP.' • [PHOTO] aespa performs at the '32nd Lotte Duty Free Family Concert'... GISELLE returns and showcases the complete group on stage • aespa's new song 'ATTITUDE' has been chosen as the opening theme for the TV anime 'Kill Aow'!
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On the morning of the 21st, aespa members WINTER, GISELLE, and KARINA departed from Gimpo International Airport to Shanghai for their '2025-26 aespa LIVE TOUR-SYNK: aeXIS LINE.' Additionally, their new song 'ATTITUDE' has been chosen as the opening theme for the TV anime 'Kill Aow,' and they have been selected again as advertising models for Lotte Duty Free, launching a campaign with KickFlip and Heart2Hearts.
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aespa returned to Korea through Incheon International Airport after their concert '2025-26 aespa LIVE TOUR-SYNK: aeXIS LINE in MACAU.' They have been chosen again as advertising models for Lotte Duty-Free and are launching a campaign with KickFlip and Heart2Hearts. Additionally, they released a new collaboration song 'Keychain' with Anderson .Paak today, showcasing their powerful vocals.
