Lotte Duty Free announces aespa as their global model again, enhancing their K-POP lineup and targeting foreign tourists.
March/9/2026 12:52Related Groups & Members
Lotte Duty Free announced today (the 9th) that they have once again appointed aespa as their global model. This marks about two years since they were first appointed as a model in 2022. Recently, Lotte Duty Free released a teaser video titled 'Who's Next?' through their official SNS, hinting at a new model. They then officially announced aespa's joining. Following the previously released KickFlip and Hearts2Hearts, aespa has joined to further strengthen the lineup of K-POP artist models. Debuting in 2020, aespa has secured global popularity with hit songs like 'Next Level', 'Supernova', 'Armageddon', and 'Whiplash', expanding their fan base overseas through world tours. Lotte Duty Free's strategy is to utilize aespa's influential fandom in Japan, the Chinese-speaking world, and Southeast Asia to enhance the effectiveness of attracting foreign tourists. In the future, they plan to develop outdoor advertisements centered around aespa, KickFlip, and Heart2Hearts at major stores such as the Myeongdong flagship store and World Tower store, and expand their SNS-based digital campaigns. Marketing content featuring the models, including video content and merchandise, will also be gradually released at 17 stores both domestically and internationally. Namgoong Pyo, head of the marketing department at Lotte Duty Free, stated, 'We are looking forward to the synergistic effect of global marketing by collaborating again with aespa, a representative artist of K-POP.' • [PHOTO] aespa performs at the '32nd Lotte Duty Free Family Concert'... GISELLE returns and showcases the complete group on stage • aespa's new song 'ATTITUDE' has been chosen as the opening theme for the TV anime 'Kill Aow'!
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aespa returned to Korea through Incheon International Airport after their concert '2025-26 aespa LIVE TOUR-SYNK: aeXIS LINE in MACAU.' They have been chosen again as advertising models for Lotte Duty-Free and are launching a campaign with KickFlip and Heart2Hearts. Additionally, they released a new collaboration song 'Keychain' with Anderson .Paak today, showcasing their powerful vocals.
aespa's NINGNING addressed the controversy over her weight comments during a live stream, emphasizing that health is more important than weight. She expressed frustration over how her words were edited to focus on her weight, urging fans to prioritize health and happiness over numbers. NINGNING wants everyone to enjoy life and eat well, regardless of weight.
On the afternoon of the 6th, aespa members KARINA, WINTER, and NINGNING departed from Incheon International Airport to Macau for their 2025-26 aespa LIVE TOUR - SYNK: aeXIS LINE. Additionally, GISELLE is heading to France to attend Fashion Week, and aespa's new song 'ATTITUDE' has been chosen as the opening theme for the anime 'KILL AOW'.
aespa's new song 'ATTITUDE' will serve as the opening theme for the anime 'Kira Ao', based on a popular manga. The anime features a 39-year-old legendary assassin who, after being stung by a mysterious bee, transforms into a 13-year-old and navigates middle school life. The show premieres on April 11, 2026, on TV Tokyo.
On the morning of the 5th, aespa's GISELLE departed for Paris Fashion Week through Incheon International Airport. She also dismissed romance rumors with RIIZE's Shoutaro, stating, 'We are not in that kind of relationship.' Additionally, GISELLE attended a photo event for the brand LOEWE, with videos available.
Yoo Byung-jae is hosting a birthday party for aespa's Karina, scheduled for March 26. He teased the event on social media, calling it the 'Laughing Birthday Party' and expressing excitement about celebrating Karina, who turns 25. The event continues his tradition of featuring celebrity guests on his YouTube channel.
During a recent livestream, aespa's NINGNING revealed her weight as 41kg after playful guessing with fans. She emphasized that health is more important than weight and that being thin does not equate to beauty. NINGNING, who debuted in 2020, recently attended a GUCCI fashion show in Milan, showcasing her glamorous style.
At the GUCCI fashion show, celebrities like XG's COCONA and Stray Kids' Lino attended, highlighting the brand's cultural resonance and diversity. The collection, presented in a museum-like space, embodies GUCCI's design philosophy with new silhouettes and textures, emphasizing comfort and seamless wear, enhancing everyday life without needing complex explanations.
KARINA of aespa revisits Milan after a month to attend PRADA's 2026 Fall/Winter women's collection show. She dazzled in a fresh look featuring a silk dress and fine jewelry, proving her influence as a brand ambassador. aespa will also hold their '2026 aespa LIVE TOUR - SYNK : aeXIS LINE' in Macau on March 7-8.
On the afternoon of the 28th, aespa's KARINA returned to Korea via Incheon International Airport after completing her overseas schedule. She had attended Fashion Week in Italy and shared charming swimsuit photos from her trip to Okinawa with ITZY's Ryujin and Han Sua.
