
TWICE has partially previewed their sound source and showed confidence. Above all, they launched pop-up stores in Seoul and Los Angeles simultaneously with the release of their new song, painting a big picture as a global group. TWICE will release their 14th mini-album 'STRATEGY' and the title track 'Strategy (feat. Megan Thee Stallion)' on December 6. Following the news from JYP Entertainment about an offline premiere event to celebrate the new album's release at midnight today (18th), they surprised fans with content that included part of the sound source of the title track 'Strategy (feat. Megan Thee Stallion)' in the afternoon. The visuals reminiscent of a high-teen magazine featured teaser images of the nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, with striking lyrics, 'Hey boy Imma getcha Imma getcha real good and I betcha Hey boy once I getcha you'll be oh so glad that I metcha.' The powerful energy from the American rapper Megan Thee Stallion, who participated in the featuring, heightens expectations for the new song. They are promising rich promotions to celebrate their comeback. On the 21st (local time), they will be the first K-POP artist to appear on 'Amazon Music Live,' and from November 23 to 24, they will open a pop-up store 'TWICE “STRATEGY” POP-UP' at COMPLEX in Los Angeles, and from December 4 to 12, at EPIC SEOUL on the 5th floor of THE HYUNDAI SEOUL in Yeongdeungpo, Seoul, to commemorate the new album's release. On December 4 at 8 PM, just two days before their comeback, they will hold the 'TWICE 14TH MINI ALBUM “STRATEGY” PREMIERE EVENT' at the Grand Auditorium of Konkuk University's New Millennium Hall in Gwangjin District, Seoul, to meet fans. This event will be streamed on TWICE's official YouTube channel at 8 PM on the comeback day, December 6. The new mini-album 'STRATEGY' and the title track 'Strategy (feat. Megan Thee Stallion)' will be released at 2 PM on December 6 (midnight Eastern Time).
TWICE’s Jihyo posted new profile photos with the caption “A New Chapter” after revealing that she had left JYP Entertainment and founded her own company, EMITHAUS. The images show her in several different looks, and she said the move is about expanding her future possibilities while continuing TWICE activities.
TEAZEN is prelaunching nine TWICE collaboration limited-edition kombucha packages at LOFT from October 10, 2026, with general sales to follow on November 2. The lineup includes nine flavors, and each product contains one random TWICE trading card. TEAZEN also joined the LOFT K Cosmetics Festival.
2026 MAMA AWARDS has released its main teaser, announcing a massive, time-and-space-spanning festival under the concept “A MUSIC INTERSTELLAR.” The show will feature all-generation K-pop collaborations and iconic stages, with innovative 360-degree production at Kyocera Dome Osaka. The event runs November 20-21, with MAMA FAN FESTA starting November 9.
Haagen-Dazs Japan is releasing a new web CM, “Happy Afterglow,” starring TWICE’s Sana to celebrate the launch of its Classy Night line. The two new flavors, Chocolate Marc de Champagne and Smoky Nutty Caramel, are designed as luxurious adult night treats, and the CM highlights their aroma, aftertaste, and refined world.
Harper's Bazaar releases its December issue on October 20, featuring TWICE's Sana on the regular cover and Anna Sawai on a special edition. Sana models Polo Ralph Lauren's holiday collection and discusses TWICE's 10th anniversary, growth, and acting lessons. Sawai appears in Cartier high jewelry in Paris and speaks about gratitude, her mother, and her path as an artist.
On the morning of the 18th, the first part of the 2026 Seoul Animal Happiness Festa foster-parent system event was held at Yeouido Hangang Park in Seoul’s Yeongdeungpo District. On the red carpet, WINNER’s Kang Seung Yoon, former MOMOLAND member Yeonwoo, Brown Eyed Girls’ JeA, Sung Hoon, EPEX’s Baekseung and MU, KINKY, choreographer Lia Kim, and Stella Jang attended.
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