IVE's Yujin serves as the model for the French sensibility contemporary casual brand "Mardi Mercredi." On the 4th, the gravure of "Mardi Mercredi" 2024 spring collection was released. In this collection, which depicts a classic mood with the brand's wit and sophisticated sense, Yujin creates cute moments with a glamorous visual like spring. Also, she showcased perfect proportions and cool moments, almost as if she were a fashion model. The brand's officials revealed that Yujin's lovely, energetic image and proactive, dignified attitude, as well as the trendy mood, perfectly match the direction the brand is pursuing, and that's why they chose her as the model. They also added that they are looking forward to the positive synergy that Yujin will create as the brand continues to grow globally based on the active support of the MZ generation (Millennium generation + Z generation). The "Mardi Mercredi" 2024 spring collection can be confirmed on the official website and offline shops. IVE, to which Yujin belongs, is currently conducting the first world tour "IVE THE 1ST WORLD TOUR 'SHOW WHAT I HAVE'" touring 27 cities in 19 countries in Asia, America, Europe, South America, and Australia, starting with Seoul last October. On the 9th and 10th of this month, they will hold the DIVE (IVE's official fan club) 2nd term fan meeting at the Seoul Olympic Park Handball Stadium.
Korean idols' TikTok videos are trending with funny dances, cute poses, and even dancing to Japanese songs and themes. Top idols like TWICE, SEVENTEEN, aespa, IVE, TOMORROW X TOGETHER, and RIIZE are releasing challenge videos, with a reporter's meme about a cat walking on the frozen Han River also going viral.
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