HERA appoints Ayaka Miyoshi as Japan ambassador and releases new visuals, a special interview, and a dedicated site.
October/16/2026 10:57
The contemporary beauty brand “HERA,” originating from Seoul, South Korea, has welcomed Ayaka Miyoshi as its Japan ambassador. To commemorate her appointment as Japan ambassador, HERA has released newly shot visuals of Ayaka Miyoshi and a special interview. Centering on the “Black Cushion Foundation,” which symbolizes HERA, the brand will communicate, together with Ayaka Miyoshi, its cherished idea of beauty that is true to oneself and the appeal of sophisticated Seoul beauty. HERA is a contemporary Seoul beauty brand inspired by the dynamic beauty of Seoul, and while reinterpreting it in diverse ways, it adds urban elegance to everyday life. Like the city of Seoul, which is constantly changing, it is about not being bound by a single set of values and choosing beauty with one’s own sensibility. HERA values the individuality and attitude of each person living in the present age. Ayaka Miyoshi continues to expand the field of her activities in Japan and overseas while taking on new forms of expression as an actor and model, while valuing being herself. Her dignified presence and her attitude of sincerely facing each piece of work with her own will overlapped with the values of beauty that HERA has cherished as a brand, which led to this appointment as Japan ambassador. In the new visuals featuring Ayaka Miyoshi, her dignified beauty and HERA’s uniquely urban and sophisticated makeup worldview are expressed. Also, to commemorate her appointment as Japan ambassador, a special page introducing Ayaka Miyoshi’s charm and HERA’s worldview has been released. It features newly shot visuals and films, as well as makeup looks finished with HERA items and a special interview, presenting content that can only be seen here. In the special interview, she speaks about the values and sense of self that she cherishes every day. She says that both in work and in private life, she values facing herself honestly. She also introduces the changes she has felt through her encounter with HERA and her feelings toward the brand. ・ [PHOTO] IVE’s Liz and Ayaka Miyoshi, among others, attend the event for the brand “YCH” ・ Ayaka Miyoshi used to bathe with her father until high school... her past remarks become a topic in Korea ■ Related link “HERA” × Ayaka Miyoshi special site
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