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Wonyoung from IVE is announced as BVLGARI's new ambassador, showcasing her style and energy aligned with the brand's values.

Wonyoung from IVE is announced as BVLGARI's new ambassador, showcasing her style and energy aligned with the brand's values.

August/27/2025 15:09

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IVE's Wonyoung has become a brand ambassador for high-end jewelry. The Italian brand 'BVLGARI' announced Wonyoung as the new brand ambassador on the 27th. BVLGARI revealed that Wonyoung's candid and bright energy, positive attitude, and her constant growth and challenge align with the brand's DNA. Emerging as a Gen Z icon with overwhelming visuals and refined style, she plans to reinterpret BVLGARI's jewelry and watches with her unique styling, bringing new energy to the brand. In the first released photos, Wonyoung wore earrings, a necklace, and a ring from the 'Divas' Dream' collection, showcasing an elegant yet pure atmosphere that attracted attention. Wonyoung expressed her thoughts on becoming an ambassador, saying, 'I want to awaken my potential with BVLGARI and expand my possibilities more freely and boldly. I hope you look forward to this brilliant journey with BVLGARI.' She will officially start her journey with BVLGARI, with the first step being her participation in the 'BVLGARI Kaleidos: Color, Culture, Technique' event in Tokyo in September. This exhibition, where Wonyoung will participate as an ambassador for the first time, is a special project focusing on BVLGARI's overwhelming color aesthetics and is the largest brand exhibition to be showcased in Japan, held for the first time in ten years. IVE, to which Wonyoung belongs, recently made a comeback with a new album.

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