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Rosé and Bruno Mars' collaboration 'APT.' is a global hit, inspiring dance challenges and creative videos from various K-pop idols.

Rosé and Bruno Mars' collaboration 'APT.' is a global hit, inspiring dance challenges and creative videos from various K-pop idols.

November/18/2024 08:00

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BLACKPINK's Rosé and Bruno Mars' collaboration song 'APT. (ROSÉ & Bruno Mars)' has become a big hit worldwide. Challenge videos of the song and various unique challenge videos by other Korean idols are trending. This time, we have compiled some cute videos that have recently attracted attention among fans. ◆ 'APT.' challenge videos are trending globally. Photo = ZEROBASEONE, LE SSERAFIM Instagram. BLACKPINK's Rosé released 'APT. (ROSÉ & Bruno Mars)' in collaboration with Bruno Mars on October 18. Inspired by an apartment game enjoyed with Korean alcohol, the song features the repeated word '아파트 (apateu, meaning apartment)' which is catchy and addictive, making it a hot topic worldwide. 'APT.' ranked 8th on the US Billboard 'HOT100', making Rosé the first Korean singer to enter the top 10 on the chart after BTS's Jimin, Jungkook, and PSY. The song is so addictive that it has been dubbed a 'prohibited song for the college entrance exam (Suneung)'. The music video surpassed 300 million views in just 22 days and 6 hours, breaking PSY's 'GENTLEMAN' record and setting a new record for the first time in 11 years, prompting discussions of it being the second 'Gangnam Style'. With the song's success, the 'APT.' dance challenge has also become popular. The choreography, which includes shaking the head side to side and crossing arms, is easy for anyone to imitate. LE SSERAFIM, in particular, entertained fans with videos of them singing into hairbrushes as microphones and blowing fans on each other's faces. Many other K-pop idols, including NCT DREAM, IVE, RIIZE, ILLIT, ITZY, NMIXX, (G)I-DLE, TREASURE, ZEROBASEONE, and BOYNEXTDOOR, have also shared their energetic dance videos.

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