
YouTube has published the rankings of popular songs and creators that gained popularity in Korea this year. Many songs by globally popular K-POP idols ranked, catching attention. The list of popular creators shows that channels from a wide range of genres, from celebrities to AI characters, are gaining popularity. The 'Top Popular Songs List,' compiled based on YouTube view counts in Korea for songs released in 2025 or showing significant growth compared to the previous year, features 'KPOP Girls! Demon Hunters,' with 'Golden,' 'Soda Pop,' and 'Your Idol' ranking 1st, 3rd, and 10th respectively. Jo Seung-youn (WOODZ)'s 'Drowning' (2nd), ZO ZAZZ's 'Don't you know' (4th), and MAKTUB's 'Starting With You' (6th) also gained attention on YouTube, demonstrating the platform's role in connecting new artists and music with listeners. Additionally, songs by G-DRAGON, IVE, and BLACKPINK were included, confirming the enduring popularity of global K-POP stars. The 'Top Shorts Songs List' includes music most used in Shorts uploaded in Korea, based on songs released in 2025 or showing significant growth compared to the previous year. This year's list features music from various challenge videos, as well as songs used in daily life, travel, and comedy content. 'Soda Pop' (1st) and 'Golden' (2nd) from the soundtrack of 'KPOP Girls! Demon Hunters' ranked high, serving as inspiration for many creators in dance covers, cosplay, and POV content. Numerous songs used in popular dance challenges also ranked, with creators actively participating in global dance challenges like 'PASSO BEM SOLTO' (3rd), 'chess' (7th), BLACKPINK's 'JUMP' (5th), and IVE's 'REBEL HEART' (6th). Furthermore, 'Pretty Little Baby' and 'blue' ranked 4th and 8th, respectively, as background music for diverse Shorts. Hyun-so's 'Spring Dream (DayDream)' reached 9th place after engaging with viewers through Shorts and deciding on the title before its release. The 'Popular Themes of the Year' list reveals the topics that garnered the most interest from YouTube users in Korea this year. The YouTube Culture & Trends team analyzed various signals, including view counts, upload numbers, and creator activities related to these themes. This list includes only themes that emerged this year or showed a significant increase in user interest. The popular themes list features three K-content titles: 'KPOP Girls! Demon Hunters,' 'Thank You,' and 'Squid Game,' showcasing their overwhelming influence. Notably, 'Squid Game' and 'KPOP Girls! Demon Hunters' dominated the popular themes list in most surveyed countries, indicating that K-content fans in Korea and abroad actively produced and consumed related fan content through YouTube. Game-related themes also stood out, with Roblox maintaining its popularity, and Mabinogi Mobile, which reinterpreted classic PC games as mobile games, gaining explosive interest on YouTube after its release. YouTube has also been a stage for the birth of new stars. Artists like ALLDAY PROJECT and Hearts2Hearts, as well as Kim Yong-bin, the winner of 'Mr. Trot 3,' captivated fans and gained attention for their diverse content. The 'Top Popular Creators' list, selected based on the increase in subscribers in Korea this year, features creators with compelling content and clear concept strategies. The top spot went to Choo Sung-hoon, who showcased comedic daily content in an unpretentious manner. Lee Su-ji, a comedian who reflected the times with her 'Persona Comedy,' ranked 2nd. Chef Sung Anh, a Michelin-star chef who presents a straightforward yet special persona, ranked 6th, while 'Emotionally Unstable Kim Hemchi,' who depicts realistic company life through an AI hamster character, ranked 7th, showing that Korean users have a high interest in creators with genuine charm and unique content planning.
IVE delivered a stunning performance at the 2025 SBS Song Festival, showcasing 'FLU' and a special Christmas version of 'REBEL HEART.' Dressed in festive Santa outfits, they captivated the audience with their enchanting visuals and powerful performances. MC Yujin also impressed with her hosting skills, hinting at exciting news for IVE's upcoming activities.
BTS, Im Young-woong, and IVE ranked as the top three in December's singer brand reputation. The analysis showed a 15.89% decrease in big data compared to November. BTS maintained the top spot, while Im Young-woong and IVE followed. The study analyzed consumer behavior and brand communication values.
BTS, Im Young-woong, and IVE ranked as the top three in December's singer brand reputation. The analysis showed a 15.89% decrease in big data compared to November. BTS maintained the top spot, while Im Young-woong and IVE followed. The study analyzed consumer behavior and brand communication values.
BLACKPINK is launching pop-up stores at SHIBUYA109 in Tokyo from January 9 to 28, 2026, and in Osaka from January 21 to February 1, 2026. Exclusive items, including collaborations with Hiroshi Fujiwara's 'fragment', will be available. Various promotional events and giveaways are planned, including original posters and limited stickers.
LUNA, a Korean makeup brand, will launch its new 'Bubble Gum Gloss' on December 19, 2025. This gloss offers a bouncy, long-lasting shine reminiscent of bubble gum. The product features a unique texture that enhances color and gloss durability. K-POP group IVE's Rei showcases the gloss in a new visual using the 'Chocolate Bonbon' shade.
The 2025 SBS Music Festival has kicked off in Incheon, showcasing a lineup of 36 popular K-POP artists, including NCT's Taeyong, who is making his first appearance after military service. The event features a glamorous red carpet and will be hosted by IVE's Yujin, NCT DREAM's Jaemin, and DAY6's Young K. Special stages and collaborations are also anticipated.
The results of the Kstyle AWARDS 2025, co-hosted by IDOL CHAMP and Kstyle, have been announced. Voting took place from December 10 to 24, 2025, with winners in five categories. Notably, XngHan & Xoul and Sakurazaka46 won in the NEXT STAR and GLOBAL RISING STAR categories, respectively, reflecting global fan engagement.
On the afternoon of the 25th, Yunho from TVXQ graced the red carpet at the 2025 SBS Music Awards held at Incheon Inspire Arena. The event will showcase 36 popular artists, including NCT's Taeyong, Stray Kids, ATEEZ, and many more, with special stages and collaborations announced, including Taeyong's first performance after military service.
On the afternoon of the 25th, Young K from DAY6, Jaemin from NCT DREAM, and Yujin from IVE appeared on the red carpet for the 2025 SBS Music Awards at Incheon Inspire Arena. The trio will serve as MCs for the event, which features 36 glamorous artists including TVXQ's Yunho, NCT's Taeyong, and many more, promising special stages and collaborations.
You must be logged in in order to favorite.
Let's Add my favorite members and Cheering them!
