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Ugi from i-dle shares emotional farewell in new MV for 'Pain,' showcasing her growth as an artist with heartfelt lyrics and visuals.

Ugi from i-dle shares emotional farewell in new MV for 'Pain,' showcasing her growth as an artist with heartfelt lyrics and visuals.

September/10/2025 15:40

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i-dle's Ugi delivered a sense of parting. Today (10th), her agency CUBE Entertainment released the music video for Ugi's 1st single 'Motivation,' featuring the song 'Pain.' The music video begins with Ugi shedding tears in the backstage of a performance venue, drawing attention. It then unfolds like a short film, showcasing happy moments with a lover, frequent fights, and the moment Ugi reluctantly chooses to part ways for her success. Notably, before stepping on stage, Ugi learns the truth through a letter left behind, realizing her lover had no choice but to leave her. They reunite as singer and audience, leaving a lingering impression. Ugi captivates with emotional acting alongside Chinese actor Wang Anyu in the music video. Previously known for her bright and cute charm, Ugi now reveals her inner emotions through tears, enhancing immersion. The song 'Pain,' which Ugi wrote and composed, is a rock genre piece with a minimal band arrangement, featuring Ugi's delicate vocals that calmly express the honest feelings of parting. Lyrics like 'It hurts, but I'm okay because it's you' and 'You know I'll always be with you, baby' stand out with their lyrical depth and guitar sound. If her previous 1st mini-album 'YUQ1' showcased a different musical style from group activities, the single 'Motivation' poses the question 'What's your Motivation?' to herself, hinting at an expanded musical worldview and raising expectations. Ugi's 1st single 'Motivation,' featuring three tracks including the title song 'M.O,' 'Pain,' and the Chinese version '还痛吗,' will be released on the 16th at 6 PM.

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