Junho of 2PM establishes O3 Collective, aiming for a creative team that enhances artist identity and content originality.
August/18/2025 10:57
Junho of 2PM has established a personal agency, announcing a new start. Today (18th), the agency he founded, O3 Collective, explained about the name: "It is a creative group that creates a single creative orbit through the organic movement of three axes: artist identity (One), content originality (Original), and management system (Orbit)." They also conveyed their vision of aiming for a team-based brand system where artists, content, and staff all become protagonists, stating, "We aim to build a business wrap that allows for infinite expansion centered on IP, going beyond a simple management company, and designing and realizing growth and expansion together for everyone." In particular, Yang Hye-yeon, who has led innovative projects at CJ ENM's brand strategy department and performance division, will co-create the vision as a co-founder of O3 Collective. Furthermore, staff who have long worked closely with Junho, as well as young talents from the management industry, are expected to join and demonstrate strong teamwork. Junho debuted as a member of 2PM in 2008 and has been loved by fans worldwide through diverse activities as both a group and solo artist. Since the film "The Watchers" in 2013, he has proven his excellent acting skills and box office appeal through numerous works such as the dramas "Kim Manager and Director Seo - Bravo! Your Life," "Red Sleeve Cuff," and "King the Land," establishing himself as a "reliable actor." In the second half of this year, he will meet viewers through the tvN drama "Teppun Trading" and the Netflix original series "CASHERO - Heroes Carry Cash." Fans are looking forward to the transformations Junho will showcase through these two works, as he has built new characters with each project. Additionally, on the 19th, Junho plans to recruit fans for the official membership (fan club phase 2) on the global fan platform "Weverse," continuing communication with fans. Expectations are high for the new chapter that Junho and O3 Collective will create together.
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