SEVENTEEN’s Mingyu-backed Isaac Toast will hold its first long-term pop-up in Japan, with tastings, a new sauce, and acrylic keychains.
September/25/2026 19:43
SEVENTEEN’s Mingyu, who serves as the brand model for “isaac toast,” has decided to hold the first long-term POP-UP. The Korean toast brand “isaac toast,” which had previously appeared only in limited-time pop-ups, will finally be available for purchase in Japan. In addition, a new product, “Isaac Sauce,” with a sweet-and-sour, addictive flavor, will be introduced. At the POPUP STORE, visitors can sample the sauces and fruit jams unique to “isaac toast.” Purchasers will also receive an acrylic keychain as a first-come, first-served gift. “isaac toast” is a K-style toast brand with more than 900 franchise stores in South Korea and 23 years since its founding. It combines warm bread with the sweet “Isaac Sauce” and various fillings to provide a satisfying meal. It also delivers small moments of happiness in everyday life to many people through toast. ■Event Overview “isaac toast” POPUP STORE Period: Friday, September 25, 2026 – Thursday, October 8, 2026 Venue: 3F, Tokyu Plaza Omotesando “Omokado” “THE HYUNDAI OMOKADO” ◆POPUP STORE EVENT ・Tasting corner You can sample sauces and fruit jams unique to Isaac Toast. ・Purchase novelty An Isaac Toast acrylic keychain will be given as a gift (for customers who purchase at least one item of either Isaac Toast Sauce or Fruits Jam (Peach, Apple, Kiwi)). *Limited to the first 20 customers each day ■Related site Isaac Toast official Instagram ■Event Overview “isaac toast” POPUP STORE Period: Friday, September 25, 2026 – Thursday, October 8, 2026 Venue: 3F, Tokyu Plaza Omotesando “Omokado” “THE HYUNDAI OMOKADO” ◆POPUP STORE EVENT ・Tasting corner You can sample sauces and fruit jams unique to Isaac Toast. ・Purchase novelty An Isaac Toast acrylic keychain will be given as a gift (for customers who purchase at least one item of either Isaac Toast Sauce or Fruits Jam (Peach, Apple, Kiwi)). *Limited to the first 20 customers each day ■Related site Isaac Toast official Instagram
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