ENHYPEN was chosen as Shilla Duty Free’s official ad model, expanding global promotions through campaigns and digital content.
September/5/2026 17:40Related Groups & Members
ENHYPEN became the face of Shilla Duty Free. Yesterday (the 4th), according to their agency BELIFT LAB, ENHYPEN was selected as the official advertising model for Shilla Duty Free. The members recently held an appointment ceremony as advertising models at Shilla Duty Free Seoul Store, located in Jung-gu, Seoul. Their solid global influence led to their selection as advertising models. Due to the nature of duty-free stores, which are visited by departing passengers and foreign tourists, it was necessary to enhance brand competitiveness through artists who have high recognition and symbolism both in Korea and abroad. Based on its collaboration with ENHYPEN, Shilla Duty Free plans to expand communication with global customers. ENHYPEN will participate in various campaigns, including Shilla Duty Free’s online and offline marketing promotions, trendy digital content production, and SNS events. Through this, they plan to broaden points of contact with customers in Korea and overseas and deliver a differentiated brand experience. ENHYPEN has been increasing its presence in the global market with its 8th mini album, “THE SIN : BLISS,” released last month. The album took first place on Billboard’s main album chart, the Billboard 200, and also recorded first place on Japan’s Oricon Weekly Album Ranking (dated September 7). The title track, “Bloody Paradise,” is also receiving a hot response. With this song, they won six trophies on music programs and achieved their first grand slam since debut.
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ENHYPEN departed for Japan via Gimpo International Airport on the morning of the 4th for their schedule. The article notes that it is based on local media coverage and that the photos may vary. It also mentions their Oricon weekly music ranking double crown and a music show win.
ENHYPEN’s latest album, “THE SIN : BLISS,” ranked No. 1 on Oricon’s latest weekly combined album chart announced on September 2 with 193,282 points. This became their 11th No. 1 on the combined album chart, moving them up to third place alone in the all-time rankings behind SEVENTEEN and TOMORROW X TOGETHER. Combined with No. 1 on the weekly album chart, they achieved a double crown on Oricon’s weekly music rankings.
ENHYPEN won first place on MBC’s “Show! Music Core,” completing a four-crown sweep on this week’s music shows with “Bloody Paradise.” They thanked ENGENE and supporters, then delivered a powerful performance. The Brazilian funk track is also charting globally, and they will perform on “Inkigayo” next.
ENHYPEN earned a triple crown on Korean music shows with “Bloody Paradise,” the title track from their 8th mini album, winning first place on Music Bank after victories on Show Champion and M Countdown. They thanked ENGENE and impressed with a wild vintage vampire concept.
EVAN, formerly Heeseung of ENHYPEN, appeared on the blue carpet at the 2026 K-WORLD DREAM AWARDS held at KINTEX Exhibition Hall 2 in Ilsan, Goyang, Gyeonggi Province, on the afternoon of the 27th. The event featured many K-pop artists, including ATEEZ, RIIZE, LE SSERAFIM, and GOT7's JAY B. It also noted his September 7 comeback with the first mini-album 'DEATH OF ME' and his cover of Kenshi Yonezu's 'Haiiro to Ao.'
GOT7’s JAY B, AHOF, Hi-Fi Un!corn, and 82MAJOR appeared on the blue carpet at the 2026 K-WORLD DREAM AWARDS held at KINTEX in Ilsan, Goyang, Gyeonggi Province, on the 27th afternoon. The event featured many K-pop artists, including ATEEZ, RIIZE, &TEAM, LE SSERAFIM, and more.
RIIZE appeared on the blue carpet at the 2026 K-WORLD DREAM AWARDS held on the afternoon of the 27th at KINTEX Exhibition Hall 2 in Ilsan, Goyang, Gyeonggi Province. The event featured many leading K-pop artists, including ATEEZ, LE SSERAFIM, GOT7’s JAY B, and others.
ENHYPEN released a featuring version of “Bloody Paradise” with Brazilian star Luísa Sonza. Her Portuguese vocals and sensual ad-libs add a Brazilian funk color to the song. The group is also gaining strong popularity in Latin America, with sold-out shows and TV appearances.
