SM Entertainment artists surprise appear on tvN's 'Shucchou Juugoya' for the 30th anniversary, showcasing their chemistry and variety skills.

Minho from SHINee has been appointed as the ambassador for the Korean Sports Council. He will promote sports and participate in various activities leading up to the Milan-Cortina 2026 Winter Olympics. Minho expressed his honor in this role, aiming to enhance sports awareness and contribute to the development of Korean sports.

Onew from SHINee has released a teaser for the music video of his title track "Like a Flower," which explores themes of cherished memories and fleeting beauty. The first teaser features Onew conversing with a plant-clad figure, while the second teaser showcases the music video's warm atmosphere. The full video will be released on October 1, coinciding with Onew's upcoming 3-day concert at Nippon Budokan in Japan, marking his return after three years.

Yuna's performance in 'The Tyrant's Chef' has solidified her reputation as a leading actress. Despite challenges, she excelled in her role, showcasing her dedication by performing 95% of the cooking scenes herself. The drama achieved high ratings and international acclaim, marking Yuna's third consecutive hit project.

Key from SHINee successfully concluded his Seoul concert, kicking off his new tour '2025 KEYLAND: Uncanny Valley'. The event featured a unique theme and was streamed globally, allowing fans from various countries to enjoy his performance. Key expressed gratitude to fans and shared his commitment to delivering memorable shows and albums in the future.

On the afternoon of the 30th, YoonA from Girls' Generation left for Bangkok through Incheon International Airport for an overseas brand promotion. Additionally, she recently performed the OST for 'The Tyrant's Chef' in Japan, sharing behind-the-scenes stories and even making sandwiches. After a fan meeting in Japan, she returned home (video available).

The CS Home Drama Channel presents a lineup of popular K-drama comedies in October, including 'Branding in Seongsu-dong' starring Romon, 'Andante' with EXO's Kai, and 'My Love, Terius' featuring So Ji-sub. Additionally, it will air So In-guk's fan meeting and documentary, highlighting his upcoming concert.

Xiumin successfully concluded his encore fan concert 'X Times' in Seoul, featuring diverse performances, games, and the debut of new songs. The concert celebrated the positive response to his solo tour, showcasing tracks from his 2nd mini-album 'Interview X' and surprising fans with new songs set to release in October. Xiumin continues to engage with fans through various media appearances.

The SBS歌謡大典, a premier K-POP festival, is set for December 25. Following last year's success with global viewership and trending moments, the 2025 event promises an exceptional lineup and unique performances, continuing its tradition of excellence in the K-POP scene.

The KGMA organizing committee announced the special lineup for the 2025 Korea Grand Music Awards, featuring BTOB, EXO's Suho, IDID, INI, UNIS, and P1Harmony. The event will take place on November 14-15 in Incheon, with a total of 32 teams performing, and actress Nam Ji-hyun returning as MC.

On the afternoon of the 29th, the VIP screening of the movie 'Boss' was held at the CGV in Yongsan, Seoul. Notable attendees included Jo Jung-suk, Kim Dae-myung, and Hyun Bin. The film is a comedic action story depicting the desperate rivalry among organization members vying for the position of the next boss, crucial for the organization's future.