BABY MONSTER

BABYMONSTER released the digital single “DESERVE” and its music video. The pop ballad highlights lyrical synths, a retro mood, and emotional vocals as the group reflects on past memories and wishes happiness for the other person. The MV presents a cinematic, wistful story.

SNIDEL released a special page starring BABYMONSTER members RUKA and ASA, who are brand ambassadors, on its online store, USAGI ONLINE, and MASH STORE app. The brand also offers original stickers at two Tokyo stores from Oct. 23 to 29, with nationwide sales starting in late October.

BABYMONSTER unveiled more still cuts from the music video for their new digital single “DESERVE,” showing Ruka, Pharita, and Asa in dramatic, film-like scenes. The group will release the song on the 23rd and begin comeback promotions, while expectations rise for their new concept and global momentum.

On the afternoon of the 19th, BABYMONSTER arrived in Korea through Incheon International Airport after completing the "2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN JAKARTA." The text also mentions YG’s 30th-anniversary pop-up store in Shibuya and BABYMONSTER’s "DESERVE" MV teaser cuts.

BABYMONSTER released the first concept stills for its digital single “DESERVE,” heightening worldwide excitement. The images hint at a cinematic music video, new acting challenges, and a different musical transformation from “SUGAR HONEY ICE TEA.” The song, described as a slow ballad with powerful energy, will stream on October 23 at 1 p.m., with a new album planned for early next year and a second world tour underway.

Some K-pop artists, including IVE, KiiiKiii, FIFTY FIFTY, and Park Hyo-shin, submitted songs for the Grammy’s new Best Asian Pop Music Performance category, along with Japanese and other Asian acts. But BTS, Stray Kids, and other major-label artists declined, amid debate over whether the category helps or isolates Asian music.

On the afternoon of the 16th, BABYMONSTER left for Indonesia via Incheon International Airport for the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] in Jakarta. The article is based on local media coverage, and the photos may vary. It also mentions YG’s 30th anniversary pop-up store in Shibuya and BABYMONSTER’s new song "DESERVE," set for release on October 23.

YG ENTERTAINMENT is holding a 30th anniversary special event at RAYARD MIYASHITA PARK in Shibuya from October 18 to November 1, 2026. The pop-up features goods from BIGBANG, 2NE1, WINNER, BLACKPINK, TREASURE, and BABYMONSTER, plus a collaboration cafe and a BABYMONSTER pop-up.

BABYMONSTER will release the digital single “DESERVE” on Oct. 23 at 1 p.m. YG producer Yang Hyun-suk said the slow-tempo song carries powerful energy, blending the group’s delicate vocals and explosive singing. A new album is also being prepared for early next year.

YG’s Yang Hyun-suk revealed comeback plans for BABYMONSTER and TREASURE, and announced that two new groups—a five-member boy group and a four-member girl group—are being prepared for debut, with a goal of launching them around 2027.