H&M launches "rokh H&M" collection in Seoul with global event featuring Asian celebrities and unique exhibits.
April/15/2024 16:27
"H&M" held a global event in Seoul, South Korea to commemorate the launch of the latest designer collaboration collection "rokh H&M" in 2024. The event featured TWICE's Mina & Chaeyoung, EXO's Xiumin, actors Yoo Teo, Lee Suhyuk, Sol Ina, Weki Meki's Kim Doyeon, model Shin Hyunji, as well as celebrities representing Asia such as Ayaka Miyoshi and Masaki Kasumatsu from Japan, all appearing in this collection. The event took place at Dongdaemun Design Plaza, a neo-futuristic complex cultural facility in Seoul designed by Zaha Hadid and Samoo. In an artistic space, immersive digital installations like a gallery, early shopping for the "rokh H&M" collection, and unique exhibits inspired by the campaign visuals welcomed visitors. Former 2NE1 leader and global rapper/singer CL performed exclusively at the venue, along with DJ performances by model Ana Kim and artist MY Q. Rokh Fan, the creative director of "rokh," expressed, "Seoul has always been an inspiring place for me as a designer from Korea." Ann-Sofie Johansson, head of H&M's women's wear department and creative advisor, shared, "Rokh Fan has a very international perspective, and his work holds significant meaning in Korean tradition. I am delighted to announce the collaboration between 'rokh' and 'H&M' in Seoul, and it is wonderful to see fans of the brand uniquely styling his designs."
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