A new TV commercial featuring the global group &TEAM, active mainly in Japan, titled "Cook Do® KOREA!" Tofu stew + Dak-galbi edition and "Cook Do® KOREA!" Bulgogi + Yangnyeom edition will be broadcast nationwide starting November 7, 2024. The "Cook Do® KOREA!" series was fully renewed in August this year. It has been made easier for anyone to enjoy the feeling of Korea at home by carefully selecting and blending the necessary seasonings and ingredients for Korean cuisine that are difficult to gather by oneself. Additionally, the package's menu names and flavor characteristics have become clearer, and the design has been revamped to match the trends of Korean culture. In this commercial, JO, who loves white rice, leads the way as the members of &TEAM introduce Korean dishes using the "Cook Do® KOREA!" series, such as tofu stew and bulgogi. The theme is "Home Korea," where &TEAM approaches the camera to showcase the completed dishes, enjoying the appetizing Korean cuisine in a cheerful atmosphere, and having fun at a "Home Korea" party. Currently, various cultures, including K-POP, dramas, and cosmetics, are permeating mainly among Generation Z as part of the "5th Korean Wave." The influence is not limited to Generation Z; the number of people enjoying Korean cuisine at home is also increasing. Therefore, this time, focusing on the difficulty of making satisfying Korean dishes at home, the "Cook Do® KOREA!" series has been renewed as a seasoning that allows anyone to easily enjoy the feeling of Korea at their dining table without having to buy unique seasonings and ingredients. The lineup includes four popular Korean dishes: "for tofu stew," "for bulgogi," "for Yangnyeom stir-fry," and "for Dak-galbi," allowing families and friends to choose according to their mood. This commercial, themed around "Home Korea," features a housewife shopping at a supermarket who picks up a "Cook Do® KOREA!" product, transforming the scene from a supermarket to a Korean dining establishment, where members of &TEAM appear as staff. Familiar combinations of K-TAKI, HARUA・MAKI, EJ・NICHOLAS, and FUMA・YUMA・JO introduce the "Cook Do® KOREA!" products for tofu stew, bulgogi, Yangnyeom stir-fry, and Dak-galbi, along with the dishes they prepared. Afterward, they happily taste the steaming Korean dishes with white rice, concluding with the scene of all members enjoying a "Home Korea" party with the shout, "Home Korea has arrived!" The scenes where they approach the camera to introduce the completed dishes with smiles and enjoy the Korean cuisine with happy expressions are a must-see. Ahead of the CM release, a "Cook Do House" was set up at the K-POP music event "SBS INKIGAYO LIVE in TOKYO 2024" held on October 12 and 13. About 4,500 fans enjoyed tasting "Cook Do® KOREA!" at the booth, and the menu presentation poses became a hot topic on social media. Additionally, on October 23, four combinations of &TEAM released videos on TikTok and YouTube Shorts of them eating Korean dishes using "Cook Do® KOREA!" The videos have a natural feel, as if the members are filming their everyday lives, and many fans commented joyfully, "They look so happy eating, it makes me happy to watch!" "I can't stop watching!" "I'm definitely making this tonight!" The scenes of the members happily eating Korean dishes to music and expressing deliciousness in various poses are a must-see. A posting campaign is also being held on X (formerly Twitter) until November 17, where original stickers and goods to enjoy Home Korea can be won. The number of posts exceeded 10,000 in just three days since the start.
EJ from &TEAM is featured on the digital cover of ARENA HOMME+ KOREA, wearing BARRIE knitwear. In an interview, he expresses gratitude for his diverse activities and the efforts of his team and fans. He shares his aspirations for his 20s, aiming to give his best alongside his members and fans, and believes this mindset will remain for the next decade.
On the morning of the 16th, &TEAM departed for Japan through Gimpo International Airport for their schedule. They also revealed backstage photos before their performance at 'Kstyle PARTY' and celebrated surpassing 1 million total shipments of their 3rd single 'Go in Blind (Tsuki no Okami)', marking their first million certification.
The Kstyle PARTY 2025, held on March 29-30 at Ariake Arena, showcased performances from K-POP stars including SUPER JUNIOR and KARA. The event featured lively backstage interviews, hilarious moments, and a mix of legendary hits. Highlights included SUPER JUNIOR's engaging performances and special giveaways.
&TEAM's 3rd single "Go in Blind" surpasses 1 million sales, earning their first million certification. The group expresses gratitude to their fans, LUNÉ, for their support. They are rapidly increasing their popularity, with plans for more releases and performances, including a major concert at Saitama Super Arena.
The Kstyle PARTY 2025 took place on March 29-30 at Tokyo's Ariake Arena, featuring performances from artists like SUPER JUNIOR and KARA. Backstage interviews will premiere on Kstyle's YouTube channel, along with exclusive content on TikTok. Join the live chat during the premiere for a fun experience!
HYBE announced record Q2 2025 earnings with sales of 705.6 billion won, a 10.2% increase from last year. The success of world tours and artist activities, including BTS and SEVENTEEN, contributed significantly. Despite a slight decline in album sales, indirect revenue from merchandise and fan clubs surged, indicating strong growth.
Kstyle PARTY 2025 took place on March 29-30 at Ariake Arena, showcasing performances from artists like SUPER JUNIOR and &TEAM. The event included backstage interviews, a unique 'Zero Distance Camera' experience, and a giveaway of signed panels from &TEAM members. Fans could participate via social media for a chance to win.
Kstyle PARTY 2025 took place on March 29-30 at Ariake Arena, showcasing artists like SUPER JUNIOR, KARA, and &TEAM. The event included exciting performances, backstage interviews, and special content on YouTube. Fans can also win signed panels from &TEAM. Highlights included energetic performances and fun interactions among artists.
Kstyle PARTY 2025 took place on March 29-30 at Ariake Arena, showcasing artists like SUPER JUNIOR and KARA. Interviews and special backstage content will be available on Kstyle's YouTube channel. Join the premiere on August 5, 2025, for real-time interaction and enjoy highlights from both days!
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