ILLIT reveals promotion calendar for their 2nd mini album 'I'LLL LIKE YOU', showcasing vibrant visuals and member stories.
September/24/2024 18:19
ILLIT has released a promotion calendar and announced a full-scale comeback countdown. On the 23rd, ILLIT posted a promotional calendar video for their 2nd mini album 'I'LLL LIKE YOU' on the HYBE LABELS YouTube channel. The video is lively and vibrant, featuring a colorful and cute logo motion that stimulates the imagination. Following this, the schedule for all content was displayed, attracting fans' attention. According to the promotion calendar, ILLIT will start with a brand film, followed by the release of three versions of concept photos and films titled 'WITH', 'TO', and 'BETWEEN' on the 30th and October 1-2, unveiling the concept of the 2nd mini album. The brand film released on the 24th conveyed the stories of the five members, each with their own personality, in their real voices. In the video, members talk on the phone while navigating through unrealistically large tree roots, introducing themselves one by one. Yuna shares her unique stress relief method while taking a shower, and Wonhee enjoys a sense of freedom riding an eagle and going to Mars. Minju, who loves horror movies, shows a hint of madness, while Iroha demonstrates inner strength through martial arts. Mocha confesses her envy of cats living at their own pace, bringing smiles to viewers. Each member expresses their thoughts candidly and amusingly. ILLIT also demonstrated a strong bond among themselves, expressing heartfelt sentiments like 'ILLIT is a second family' and 'ILLIT is like honey, never leaving each other.' Their sincere stories and sensory visual beauty received a warm response from fans upon release. On October 7, the track list and track video will be available, and on the 13th, a highlight medley will provide a glimpse of the album's overall atmosphere. Following that, teaser videos for the title track's music video will be released on the 18th and 20th, raising fans' expectations. ILLIT's 2nd mini album 'I'LLL LIKE YOU' and the title track's music video will be released simultaneously worldwide on November 21 at 6 PM. This album, currently available for pre-order, will be released in a regular edition and a GLLIT edition, with the retro camera-shaped GLLIT edition's outer box attracting attention. It includes various items packed with ILLIT's unique cute and charming appeal, such as keychains, photo sets, lyric cards, photo cards, stickers, and CDs, stimulating collectors' desires. 'I'LL LIKE YOU' is ILLIT's new album, released about seven months after their 1st mini album 'SUPER REAL ME', depicting the second story of 'me' that draws you in at the moment. Expectations are rising for what kind of music ILLIT, who sparked a 'Magnetic' boom upon debut, will showcase.
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ILLIT's first single "NOT CUTE ANYMORE" has surpassed 100 million streams on Spotify, marking a significant milestone in just two months. The reggae-influenced pop song expresses a desire to be seen beyond just cuteness. With a cool vibe, it has gained popularity among fans and is trending on social media. ILLIT will embark on their first live tour across seven cities, starting in Seoul.
ILLIT has unexpectedly released the music video for their first single 'NOT CUTE ANYMORE,' featuring the track 'NOT ME.' The video captures the members' everyday life with a paparazzi-style approach, highlighting their stylish outfits and lively personalities. The song, characterized by its catchy rhythm and chic vocals, boldly discusses self-identity with the addictive phrase 'That's not my name.'
Wongi from ILLIT has been chosen as the first idol model for the popular Korean cosmetics brand rom&nd. This collaboration, starting February 23, reflects the brand's commitment to consumer involvement. Known for her love of makeup, especially rom&nd products, Wongi's selection follows her previous engagement with the brand, including participating in color gloss creation. The first product from this collaboration will be new shades of the bestselling 'Glasting Color Gloss', launching in Japan on March 3.
ILLIT has been chosen as the theme song artist for the upcoming anime "Magical Sisters Lulut Lily," airing in April 2026. The song, titled "Bubee," is a dance-pop track blending Shibuya subculture and J-POP. ILLIT has previously achieved success with their songs in other anime and is gaining popularity rapidly.
Minju from ILLIT has graduated from her role as MC of KBS 2TV's Music Bank after 1 year and 3 months. She expressed gratitude for the experience and support received, promising to continue her activities with ILLIT. The group will embark on their first live tour in March 2024, covering multiple cities in Korea and abroad.
On the afternoon of the 30th, ILLIT departed through Incheon International Airport after completing their overseas schedule. They will appear in a JACQUEMUS fashion show showcasing elegant red outfits. Additionally, details for their first live tour, 'ILLIT LIVE 'PRESS START︎❤',' have been announced, featuring 11 performances across 5 cities starting June 13.
ILLIT's inaugural live tour 'PRESS START❤' kicks off in Seoul on March 14-15, 2026, and visits five cities in Japan from June 13, including Aichi, Osaka, Fukuoka, Hyogo, and Tokyo, before concluding in Hong Kong on August 22. This tour marks their first solo performances in several cities, following a successful fan concert in Japan last year.
ILLIT showcased their presence at Paris Fashion Week by participating in the JACQUEMUS F/W Le Palmier collection show. They were the first K-POP group invited, wearing red outfits chosen by designer Simon Porte Jacquemus. Their popularity continues with their single 'NOT CUTE ANYMORE' ranking on Spotify's global chart for 8 weeks.
