ILLIT has released a promotion calendar and announced a full-scale comeback countdown. On the 23rd, ILLIT posted a promotional calendar video for their 2nd mini album 'I'LLL LIKE YOU' on the HYBE LABELS YouTube channel. The video is lively and vibrant, featuring a colorful and cute logo motion that stimulates the imagination. Following this, the schedule for all content was displayed, attracting fans' attention. According to the promotion calendar, ILLIT will start with a brand film, followed by the release of three versions of concept photos and films titled 'WITH', 'TO', and 'BETWEEN' on the 30th and October 1-2, unveiling the concept of the 2nd mini album. The brand film released on the 24th conveyed the stories of the five members, each with their own personality, in their real voices. In the video, members talk on the phone while navigating through unrealistically large tree roots, introducing themselves one by one. Yuna shares her unique stress relief method while taking a shower, and Wonhee enjoys a sense of freedom riding an eagle and going to Mars. Minju, who loves horror movies, shows a hint of madness, while Iroha demonstrates inner strength through martial arts. Mocha confesses her envy of cats living at their own pace, bringing smiles to viewers. Each member expresses their thoughts candidly and amusingly. ILLIT also demonstrated a strong bond among themselves, expressing heartfelt sentiments like 'ILLIT is a second family' and 'ILLIT is like honey, never leaving each other.' Their sincere stories and sensory visual beauty received a warm response from fans upon release. On October 7, the track list and track video will be available, and on the 13th, a highlight medley will provide a glimpse of the album's overall atmosphere. Following that, teaser videos for the title track's music video will be released on the 18th and 20th, raising fans' expectations. ILLIT's 2nd mini album 'I'LLL LIKE YOU' and the title track's music video will be released simultaneously worldwide on November 21 at 6 PM. This album, currently available for pre-order, will be released in a regular edition and a GLLIT edition, with the retro camera-shaped GLLIT edition's outer box attracting attention. It includes various items packed with ILLIT's unique cute and charming appeal, such as keychains, photo sets, lyric cards, photo cards, stickers, and CDs, stimulating collectors' desires. 'I'LL LIKE YOU' is ILLIT's new album, released about seven months after their 1st mini album 'SUPER REAL ME', depicting the second story of 'me' that draws you in at the moment. Expectations are rising for what kind of music ILLIT, who sparked a 'Magnetic' boom upon debut, will showcase.
On the afternoon of the 21st, the blue carpet event for the '2025 K-WORLD DREAM AWARDS' took place at the Seoul Jamshil Indoor Gymnasium, featuring BTOB and numerous K-pop groups including Stray Kids, TOMORROW X TOGETHER, and more. The event highlighted the participation of 373 K-pop idols, marking the largest scale ever for the Idol Athletics Championships, with MCs Jung Hyun-moo and Chang Doyoung announced for the awards.
The 41st MyNavi Tokyo Girls Collection 2025 A/W is scheduled for September 6 at Saitama Super Arena. Main models include Reika Sakurai and Arina Tsukino, with performances from ILLIT and Hi-Fi Un!corn. The event promises a star-studded lineup and special collaborations, celebrating fashion and entertainment.
ILLIT has graced the cover of ELLE's September issue, capturing their charm in a delightful photoshoot. In interviews, members expressed their desire to inspire positivity through music, with plans for more activities in Japan, including their first album release and appearances on music and variety shows.
K-pop idols are celebrated for their princess-like qualities, with figures like Son Yuli and Yuna representing different generations. From the pure image of Fin.K.L to the charismatic presence of BLACKPINK's Jennie, these idols captivate fans. New girl groups like BABYMONSTER are also gaining attention as potential future 'princess idols.'
ILLIT's debut single "Topping" was released digitally on August 11, ahead of its official launch on September 1. The song, which captures the emotions of a girl on her first date, was performed for the first time at a fan concert. The track features contributions from singer-songwriter noa, who aimed to blend cuteness with a strong message. ILLIT's popularity is evident as their concerts sell out, and they are set to perform at the "ROCK IN JAPAN FESTIVAL 2025."
On the morning of the 9th, ILLIT departed from Gimpo International Airport to Japan for their fan concert '2025 ILLIT GLITTER DAY,' scheduled for August 10-11 in Kanagawa and September 3-4 in Osaka. This marks ILLIT's first solo concert series, featuring a collaboration with Care Bears and the release of their first single 'Time, Stop.'
HYBE announced record Q2 2025 earnings with sales of 705.6 billion won, a 10.2% increase from last year. The success of world tours and artist activities, including BTS and SEVENTEEN, contributed significantly. Despite a slight decline in album sales, indirect revenue from merchandise and fan clubs surged, indicating strong growth.
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