IROHA

Today, ILLIT releases their 4th mini-album "MAMIHLAPINATAPAI," which captures complex emotions and their intense energy. The title track "It's Me" is a techno hit that has already excited global fans, ranking high on Spotify's charts. The members express their anticipation for showcasing a new side of themselves and share insights on the album's unique title and their performances.

ILLIT has released a highlight medley for their upcoming 4th mini-album 'MAMIHLAPINATAPAI,' stirring excitement among fans. The video features self-shot moments by members, resonating with young audiences. The title track 'It's Me' explores relationship uncertainties with a catchy techno sound. Other tracks like 'GRWM' and 'paw, paw!' showcase diverse styles. More teasers will follow, leading up to the album release on April 30.

On April 16, ABC-MART will launch FILA's new ECHAPPE models, including the stylish 'FILA ECHAPPE VC v2' and luxurious 'FILA ECHAPPE VC v2 LX'. Both models feature a trendy Mary Jane style with ballet shoe laces, combining sportiness with femininity. They offer excellent cushioning and antibacterial properties, making them perfect for various spring/summer outfits. The new visuals showcase Yuna and Iroha enjoying a leisurely afternoon.

BTS made a full comeback, wearing blue SWIM jumpers that sparked a wave of dance challenge videos from HYBE artists. Notable performances include SEVENTEEN's Hoshi in military attire, TOMORROW X TOGETHER showcasing their choreography, and ENHYPEN's Jay and Sunu's creative skit. Other idols also joined in, creating a buzz with their own videos.

ILLIT is back with their 4th mini-album "MAMIHLAPINATAPAI," featuring the concept photo for "PAW PAW." The album explores deepening relationships and emotions, with members depicted alongside pets, highlighting their unique personalities and the group's signature energy. The album releases on the 30th, with a festival planned for May 5.

ILLIT showcases their evolution with the new mini-album 'MAMIHLAPINATAPAI', featuring five tracks that resonate with youth, including the title song 'It's Me'. The album explores themes of relationships, self-reflection, and emotional experiences, with contributions from unique artists like youra. It releases on April 30.

ABC-MART will launch FILA's new 'WAVYDAY FLOW' shoes on March 26, 2026. The shoes feature a cute design with ribbon-like stripes and come in two models. A campaign with K-POP group ILLIT includes a hologram sticker giveaway for purchases. Available in various colors and sizes.

ILLIT celebrates its 2nd anniversary on March 25, 2024, with significant achievements, including three albums on the Billboard 200 and a sold-out concert tour. The members reflect on their growth and express gratitude to their fans, GLLIT, while looking forward to new music and challenges ahead.

ILLIT is solidifying its status as a leading group in advertising, collaborating with brands like FILA and Rockfish Weatherwear. Their unique style and appeal have garnered attention across various industries, including becoming ambassadors for M&M'S and other brands. Their upcoming mini-album is highly anticipated.

ILLIT is set to release their new album 'MAMIHLAPINATAPAI' on April 30, after a successful concert in Seoul. The title track is 'It's Me.' The unique album title, derived from a Yaghan word, reflects deep emotional connections. Fans eagerly anticipate their upcoming tour across Japan and Hong Kong.