aespa's NINGNING is the new ambassador for DISCOVERY EXPEDITION, promoting an active wellness lifestyle with functional fashion.
February/10/2026 18:34
NINGNING of aespa has been selected as the new ambassador for the brand 'DISCOVERY EXPEDITION'. The brand, on the occasion of the new ambassador announcement, proposes an expanded brand direction of 'active wellness' beyond outdoor lifestyle, clearly positioning itself as a brand for consumers who enjoy a healthy and active life in their daily lives. The products showcased in this season's 26SS campaign gravure feature a pedaling jacket and windbreaker line that maximize lightweight and functionality, characterized by capturing both functionality and style. A brand representative stated, 'Through this campaign with aespa's NINGNING, we want to communicate the value of active wellness that we aim for more clearly to consumers,' and revealed, 'With products that have all the functionality and style, we will continuously showcase an active wellness look in the city that moves between daily life and exercise.' aespa will hold the '2025 aespa LIVE TOUR -SYNK : aeXIS LINE' at the Galaxy Arena in Macau on March 7 and 8, and at the Jakarta Indonesia Convention Exhibition on April 4.
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