ENHYPEN has been appointed as the first global ambassador for Samyang Foods' brand MEP, showcasing their love for ramen and K-food.
October/1/2025 16:37
ENHYPEN has shown influence in the food industry. Today (1st), according to ENHYPEN's agency BELIFTLAB, ENHYPEN has been appointed as the first ambassador for Samyang Foods' brand "MEP". MEP is a global brand launched at the end of last year, inspired by the essence of K-food, "spiciness" and "deliciousness," providing a new interesting twist on familiar flavors. ENHYPEN has shown exceptional love for ramen, even developing their own unique ramen recipes. Heeseung's "Egg Cloud Ramen," which delicately spreads eggs in the ramen soup, has become a hot topic in various online communities. Teasers and videos uploaded on the 27th of last month and today have received a great response upon release. The videos incorporate MEP products naturally blended into their daily lives, adding enjoyment to the viewing experience. More content is expected to be released through the brand's social media in the future. ENHYPEN expressed, "As the first global ambassador for MEP, we want to leave a good impression on many people," and stated, "We will continue various activities to widely promote the taste of MEP products." A representative from Samyang Foods mentioned, "This will be a good opportunity to introduce MEP to global consumers alongside the globally popular ENHYPEN," and stated plans for various marketing activities to help the brand grow into a second "Buldak brand." After continuing their world tour "WALK THE LINE" at the Singapore Indoor Stadium from the 3rd to the 5th, ENHYPEN will hold an encore concert at the KSPO DOME in Olympic Park, Songpa District, Seoul from the 24th to the 26th, concluding the tour. All three performances, including some limited-view seats, sold out immediately on the day of advance ticket sales (29th), proving their strong ticket power.
Related Articles
On the afternoon of the 28th, Lee Chang-won headed to SBS Mokdong in Yangcheon District, Seoul, to appear on the 'Cultwo Show.' The lineup for the KOREA GRAND MUSIC AWARDS includes LUCY and Xdinary Heroes in the trot and band categories. Additionally, aespa had an incident, and ENHYPEN and timelesz received awards at 'ASEA 2025,' thrilling the audience with their performances.
ENHYPEN's encore tour 'WALK THE LINE: FINAL' in Seoul attracted 30,000 fans, featuring over 25 songs and impressive performances. The group expressed gratitude to their fans and shared their joy in creating memorable moments. The tour marked their largest yet, with additional events enhancing the experience for fans.
The 2025 SBS Music Festival, featuring popular K-POP groups like Stray Kids and TOMORROW X TOGETHER, will be streamed exclusively on Lemino on December 25, 2025. The event includes a red carpet and main festival broadcast, with a premium subscription required for viewing. A spin-off show will also be available.
HYBE has partnered with Los Angeles Football Club to host a K-Culture festival during the MLS playoffs, highlighting K-POP and Korean culture. The event will feature music from HYBE artists, a light show, and fusion Korean cuisine, aiming to strengthen cultural ties in LA, home to many Koreans.
MUSIC EXPO LIVE 2025, taking place on November 3 at Tokyo Dome, will be aired on NHK on December 12. The event features around 50 songs from multiple artists, special collaborations, and a collaborative talk segment. Tickets are currently on sale.
Son Heung from ENHYPEN has been appointed as the official ambassador for MUSINSA, recognized for his stylish presence and strong influence in China. MUSINSA plans to expand its business in the Chinese market, leveraging Son Heung's unique personality and popularity. They recently opened a flagship store on TMALL, achieving significant sales, and will host a special campaign featuring Son Heung's selected items to engage fans.
The SBS Song Festival, a major K-POP event, will take place on December 25, showcasing 11 artists including Stray Kids, TOMORROW X TOGETHER, and IVE. The theme 'Golden Loop' symbolizes a bright future for K-POP, celebrating its endless possibilities. It will be held at Incheon Inspire Arena for the third consecutive year.
On the morning of the 18th, ENHYPEN departed from Incheon International Airport to Jakarta, Indonesia, to participate in the Sector K music festival. They recently attracted 646,000 fans during their world tour, with their Singapore concert being a huge success. Additionally, ALPHA DRIVE ONE, formed from 'BOY PLAN 2', will make their debut, and the first lineup for the 2025 MAMA AWARDS has been revealed.
The 2025 MAMA AWARDS has revealed its lineup of 17 K-POP artists, set to take place in Hong Kong on November 28-29. With a focus on new talent and global stars, the event aims to highlight the influence of K-POP and deliver a spectacular show, themed 'UH-HEUNG', celebrating joy through music and dance.
MUSIC EXPO LIVE 2025 will be held on November 3 at Tokyo Dome, featuring 12 global artists performing around 50 songs. Attendees can enjoy various performances, special collaborations, and a unique talk session with all artists. Tickets are currently on sale for this exciting event!
