ENHYPEN has been appointed as the first global ambassador for Samyang Foods' brand MEP, showcasing their love for ramen and K-food.
October/1/2025 16:37
ENHYPEN has shown influence in the food industry. Today (1st), according to ENHYPEN's agency BELIFTLAB, ENHYPEN has been appointed as the first ambassador for Samyang Foods' brand "MEP". MEP is a global brand launched at the end of last year, inspired by the essence of K-food, "spiciness" and "deliciousness," providing a new interesting twist on familiar flavors. ENHYPEN has shown exceptional love for ramen, even developing their own unique ramen recipes. Heeseung's "Egg Cloud Ramen," which delicately spreads eggs in the ramen soup, has become a hot topic in various online communities. Teasers and videos uploaded on the 27th of last month and today have received a great response upon release. The videos incorporate MEP products naturally blended into their daily lives, adding enjoyment to the viewing experience. More content is expected to be released through the brand's social media in the future. ENHYPEN expressed, "As the first global ambassador for MEP, we want to leave a good impression on many people," and stated, "We will continue various activities to widely promote the taste of MEP products." A representative from Samyang Foods mentioned, "This will be a good opportunity to introduce MEP to global consumers alongside the globally popular ENHYPEN," and stated plans for various marketing activities to help the brand grow into a second "Buldak brand." After continuing their world tour "WALK THE LINE" at the Singapore Indoor Stadium from the 3rd to the 5th, ENHYPEN will hold an encore concert at the KSPO DOME in Olympic Park, Songpa District, Seoul from the 24th to the 26th, concluding the tour. All three performances, including some limited-view seats, sold out immediately on the day of advance ticket sales (29th), proving their strong ticket power.
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