Ongredients appoints SEVENTEEN leader S.COUPS as its official brand ambassador in Korea and Japan, launching new campaigns.
August/26/2026 19:10
The skincare brand "Ongredients" has appointed SEVENTEEN leader S.COUPS as its official brand ambassador in Korea and Japan. Ongredients is a brand that leads the skincare market by prioritizing honest ingredients and the skin’s natural health. This model appointment was made based on the judgment that S.COUPS’s consistently solid and charismatic leadership, shown while leading the group SEVENTEEN, deeply aligns with Ongredients’s leadership, which aims to establish new standards in skincare and lead the market. S.COUPS has gained tremendous support from global fandoms, including those in Korea and Japan, with his unique weighty presence and trustworthy image. Ongredients plans to simultaneously target the skincare markets in Korea and Japan together with S.COUPS and further enhance the brand’s awareness and value. An Ongredients representative said, "S.COUPS’s distinctive firm charisma and deep sense of trust, as he powerfully leads SEVENTEEN, perfectly match Ongredients’s brand direction, which seeks to nurture the skin’s inherent strength and lead the skincare field," and added, "We ask for much interest and anticipation in the various visual shoots and global marketing campaigns that will be unveiled together with S.COUPS, the official ambassador covering Korea and Japan." Starting with the release of its first official visual featuring S.COUPS, Ongredients plans to fully roll out diverse promotions and new product campaigns through online and offline channels in Korea and Japan.
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