LeSportsac introduces its first clothing line, featuring BABYMONSTER as the muse, with a focus on style and functionality.

The NY-based brand "LeSportsac" launches its first apparel collection in Japan. Using iconic materials like nylon, it offers items that combine functionality and design. Along with bags, it proposes a wardrobe that integrates into lifestyles with a wider lineup than ever before. This time, the brand has appointed the globally popular girl group BABYMONSTER, which has over 10 million YouTube subscribers, as its brand muse. Starting today (22nd), a visual and web movie featuring the six members stylishly wearing the newly launched apparel items and bags loved for 51 years since the brand's inception will be released on LeSportsac's official online store and social media. Additionally, the LeSportsac Omotesando flagship store will be renewed and reopened as a combined store for bags and apparel starting October 1 (Wednesday), where the BABYMONSTER-worn items and other apparel collections will be available for early release. To commemorate the reopening, original novelties will be given away in limited quantities on a first-come, first-served basis, depending on conditions. BABYMONSTER, who has garnered attention even before their debut, has overcome rigorous training to stand on stage. Their light and positive attitude deeply resonates with LeSportsac's brand philosophy of "LIGHTEN YOUR WORLD," which is for those who live lightly and authentically every day. The members of BABYMONSTER, who come from various roots and personalities from Korea, Thailand, and Japan, respect and uplift each other, making them a fitting and unique muse for the brand, which aims to launch a new wardrobe line that resonates across borders and cultures. BABYMONSTER, known for their high-level visuals, singing, dancing, and rapping, will showcase their natural and relaxed expressions in outfits that match their individual personalities. The first shoot after being appointed as muse took place in Seoul, Korea, the members' roots. Despite a hard schedule with interviews and photo shoots the day after a live performance, they encouraged each other, posed in various ways, and maintained smiles throughout the shoot. The campaign visual posters featuring BABYMONSTER wearing LeSportsac apparel and bags will be displayed in about 14 locations centered around Harajuku's Cat Street for approximately two weeks. Different posters will appear at each location. Additionally, those who post photos of the posters on social media and purchase products at the Omotesando flagship store will receive original novelties on a first-come, first-served basis. ◆ BABYMONSTER Interview - How was today's shoot? PHARITA: It was my first shoot today, and I think it was fun. The clothes are very cute and comfortable! AHYEON: It was my first shoot with LeSportsac, and I was really happy to wear such cute clothes, especially the light purple outfit! - Who do you think looks best in the clothes? ASA: Should we ask RORA and CHIQUITA? RORA: I think PARITA looks the best! I like the skirt she's wearing and how she matched it with the blue jersey. PARITA: Thank you! CHIQUITA: I think RORA! The knit is cute! (I want the knit RORA is wearing!) - Where would you like to go in these outfits? RUKA: I want to go out with the members! CHIQUITA: I think this outfit is so comfortable that it would be nice to stroll around the streets. Also, I think it would be comfortable on a plane! - Is there anything you want to do in Japan? PHARITA: Actually, we've been to Japan a lot, but we haven't eaten together much! I want to eat sushi! AHYEON: Engawa...! RORA: I love winter, so I want to go to Sapporo with all the members! I want to stay at a ryokan. - In Japan, there's a saying "Autumn of Appetite"; what do you want to do in autumn? ASA: I love sweet potatoes and chestnuts, so I want to eat delicious chestnuts and sweet potatoes in autumn! AHYEON: Go for a walk! I want to eat engawa! - What do you recommend about the look you are wearing? PHARITA: I'm wearing my favorite color. Blue! So, that's the main point! CHIQUITA: Cute! ASA: I think this blue and orange striped cardigan is colorful and distinctive! - What is your favorite item from LeSportsac? RUKA: I love this outerwear because the LeSportsac logo is cute! CHIQUITA: Cute! ASA・PHARITA: AHYEON, what about you? AHYEON: I like the cute points of these pants; they have a nice touch! ■ Store Overview "LeSportsac Omotesando Flagship Store" Renewal Opening and Release on October 1, 2025 (Wednesday) Address: 6-29-1 Jingumae, Shibuya-ku, Tokyo 150-0001 Business Hours: 11:00 AM - 8:00 PM ■ Campaign Overview LeSportsac x BABYMONSTER Harajuku Area Takeover BABYMONSTER will take over the area with campaign visual posters featuring them wearing LeSportsac apparel and bags. The posters will be displayed in about 14 locations centered around Harajuku's Cat Street for approximately two weeks. Different posters will appear at each location. Additionally, those who post photos of the posters on social media and purchase products at the Omotesando flagship store will receive original novelties on a first-come, first-served basis. For more details, please see below. Period: September 29 (Monday) - October 12 (Sunday) Location: Around Jingumae, Shibuya-ku, Tokyo, 6 locations in the Ura-Harajuku area, 8 locations in the Cat Street area, totaling 14 locations (planned) - LeSportsac x BABYMONSTER Original Novelties To commemorate the renewal opening, original novelties will be available in limited quantities on a first-come, first-served basis. 1. Customizable novelties (17 types in total) For every purchase over 15,000 yen (tax included), you can choose one customizable metal pin badge (13 types) or carabiner charm (4 types) to attach to your favorite item. 2. BABYMONSTER Original Sticker Set (8 types in total) For those who purchase at least one item in-store and post a photo of the advertising poster displayed around Harajuku on social media, a gift will be provided. 3. Original Balloon A gift will be given to everyone who visits the store. 【Target Period】 October 1 (Wednesday) - while supplies last ■ Related Links LeSportsac x BABYMONSTER Special Site